北京 [切换城市] 北京招聘北京市场/营销招聘北京市场通路经理/主管招聘

Trade Marketing Supervisor-Online

强生视力健商贸(上海)有限公司

  • 公司行业:医疗设备/器械

职位信息

  • 发布日期:2019-04-08
  • 工作地点:上海-徐汇区
  • 招聘人数:若干人
  • 工作经验:3-4年经验
  • 学历要求:本科
  • 职位月薪:1-1.5万/月
  • 职位类别:市场通路专员  市场通路经理/主管

职位描述

1. Lead the effective channel activation design:

a) Build the ecommerce activation Plan-Execute-Evaluate-Action model and set clear rolling cycle.

b) Define the channel promotion strategy based on the consumer life time value model including promotion target / frequency/mechanism.

c) Get internal key stakeholder alignment on activation designing to ensure the cycle smooth rolling

2. Lead the perfect store online to continuously optimize the conversion.

a) Define the channel UED definition and scope

b) Lead the design based on different platforms and measurement methodology

3. Lead the media buy in Tmall/JD.

a) Annual media strategy in Tmall/JD

b) Plan execution and evaluation

4. Manage Channel ANP

a) Propose whole year all E- channel’s ANP spending

b) Manage the whole channel ANP spending phasing

c) Monitor team to follow company Finance ANP process and standard

d) Work on the ROI with financial team

5. Develop team

a) Build effective channel marketing team with clear priorities and focus

b) Ensure clear task objective setting for every team member

c) Motive, inspire, coach and develop team member

公司介绍

强生视力健商贸(上海)有限公司诚聘

联系方式

  • 公司地址:地址:span上海