上海招聘VANS_Marketing Executive, eCommerce

VANS_Marketing Executive, eCommerce

威富服饰（中国）有限公司上海分公司

公司规模：500-1000人
公司性质：外资（欧美）
公司行业：服装/纺织/皮革

职位信息

发布日期：2019-05-27
工作地点：上海-静安区
招聘人数：1人
工作经验：2年经验
学历要求：本科
职位月薪：0.8-1万/月
职位类别：市场企划专员网站策划

职位描述

Brand: VANS

Position: Digital Marketing Executive, Ecommerce

Role & Responsibilities:

Job Definition (Key Purpose of the Job) :

As the official landing destination of consumer digital experience, Vans Owned.com plays an essential role to represent brand spirit and engage with consumers from consideration to conversion.

This role is required to support planning and executions for owned eco-system (Own.com/WeChat Official Account/Mini App) to deliver the best in class digital platform that can offer a true Vans “OFF THE WALL” brand experience and achieve the business goals.

The role best suits a candidate who can organized and accurate execute marketing plans and support to manage the comprehensive website planning and development projects with the deep understanding of Vans brand and consumers.

Key Result Areas :

· Follow holistic marketing strategy, develop and execute in own eco-system (own.com, Mini App, own social) marketing tactic, function development and consumer interactive campaigns to continuously create unique brand experience to engage with consumers

· Drive the product marketing planning and execution to achieve financial targets for owned.com by coordinating the cross functional teamwork with APAC & China E-Comm & Product & GTM & GBT & Creative and Brand Communications team

· Work with APAC & China marketing team to launch global & regional and China brand campaign and activations on owned.com

· Increase the traffic to owned.com by ongoing website optimization, SEO, Owned social integration and paid media tracking

· Support and execute the marketing related tasks for smart retail (Mini App), affiliated program and CLM to make the innovation of digitalized consumer experience across online and offline

· Coop with Vans APAC Art team and China Brand Communications team to develop and manage all creative assets and content updates for owned.com

· Regularly gather market feedback to further improve effectiveness of own.com E-Commerce marketing strategies/plans/tools

· Manage and work with digital agency, E-commerce operation partners and other 3rd party venders to develop and maintain Owned.com

· Deliver other digital & E-Commerce marketing related works assigned by Reporting Manager

Competency Requirements :

Behavioral Competencies -

Essential –

· Drive Execution

· Customer Focus

· Info Monitoring

· Communication

· Innovation/Innovative Thinking

Desirable –

· Business Acumen

· Adaptability

· Driving for results

· Continuous Learning

Functional Competencies –

· Website operation knowledge

· Project management

· Data tracking tool skill

· Data analysis

Experience：

Minimum Relevant Experience: 3 years with relevant experience
Minimum Supervisory Experience: None
Nature of Work: Digital Marketing, E -Commerce Marketing, Website Content Planning and Development

Academic Qualifications:

Minimum Degree Held: Bachelor
Subject Expert In: Marketing, Computer Science, Management

Language Proficiency:

Fluent in : English & Chinese

职能类别：市场企划专员网站策划

关键字：市场营销电子商务网络营销 marketing digital ecommerce

公司介绍

美国VF集团是全球***的成衣上市公司之一，是集设计、制造、营销和分销休闲品牌服装、鞋类及配饰的全球领导者。集团致力引进旗下多样化的品牌进入中国市场，包括The North Face、Vans、Kipling、Timberland、Dickies

VF集团巨额投资在中国，并深信中国具有庞大的消费市场。集团将不断寻求商务机会，引领旗下的著名品牌进入中国市场。

VF集团的在华业务正蓬勃发展，诚邀有志于服装行业的人士加入，与VF大家庭共同成长。

美国VF集团是全球***的成衣上市公司之一，是集设计、制造、营销和分销休闲品牌服装、鞋类及配饰的全球领导者。集团致力引进旗下多样化的品牌进入中国市场，包括The North Face、Vans、Kipling、Timberland、Dickies

VF集团巨额投资在中国，并深信中国具有庞大的消费市场。集团将不断寻求商务机会，引领旗下的著名品牌进入中国市场。

VF集团的在华业务正蓬勃发展，诚邀有志于服装行业的人士加入，与VF大家庭共同成长。

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most.

We connect our deep sense of Purpose with our relentless drive to succeed to create value for a broad set of stakeholders.

Everything we do – from the products we make to the actions we take – is about enabling people to live sustainable and active lifestyles.

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