北京招聘

Pls submit your CV in English.

Job Responsibilities:

- Lead overall consumer social touch point communication management including wechat and Weibo platforms. Work with agency and internal team members to develop consistent social content and engagement programs to help drive:

• New member recruitment (through programs such as member get member, etc.)
• Member engagement to keep preference and loyalty (open%, like%, sharing%, etc.)
• Amplify program impact through virus engagement programs (maximize message spreading opp.)

- Lead performance review and financial analysis
- Work with ecommerce and channel marketing managers for their customer engagement programs and message update

- In charge consumer loyalty program, including tagging, segmentation, messaging/engagement programs, rewarding system and ROI analysis.
- Design the CRM system, as well as coordinating with sales, IT and other cross functional teams to prepare for upgrades, test and go live.
- Develop customer data collection programs and set up database to continuously recruit target customers and complete customer profile data; Use data to analyze customer preferences, initiate testing and pilot programs to continuously enhance efficiency and loyalty. Leverage membership’s data to help improve sales, purchase frequency and enhance member shopping experience.
- Collaborate with sales team for wechat store management and integrate loyalty and engagement programs with wechat/ecommerce stores;
- Work with procurement team and legal team for wechat partner recruitment and management

- Any other work as assigned by supervisor

Job Requirements:

- At least 7+ years’ experience marketing functions and 2+ social and CRM experience (car aftermarket knowledge will be a plus)

- Experience with MarTech applications and software a plus

- Strong marketing business analysis capability

- Strong innovation and social skills

- Proven business/data intelligence and/or CRM experience

- Proficient with content, customer enagement and loyalty programs

- Knowledge of marketing automation applications

- Knowledge with statistical models/tools, database softwares and ETL tools is an additional plus

By submitting an application/uploading your resume or CV, you acknowledge and agree that you are providing personal information about you to Chevron, it subsidiaries and affiliates, to consider whether you are an appropriate candidate for a position and that such information may be shared with Chevron affiliates, subsidiaries, or vendors and may be transferred to locations outside the country of collection.

All information supplied will be treated as strictly confidential for the purpose of selection and recruitment. Only short-listed candidates will be notified, for candidates not selected, we would like to thank you in advance for your interest in a Chevron career.

雪佛龙（Chevron）是世界领先的一体化能源企业之一，成立于1879年，总部设在美国，2015年《财富》世界500强排行榜位列第12名。公司业务遍及180多个国家，涉足于油气产业的每一个领域，其中包括勘探开采、炼油、销售和运输、化学产品的生产和销售，以及发电。

在亚太地区，雪佛龙公司以加德士作为其经营润滑油业务的品牌。在中国大陆的北京、上海、广州和成都等主要城市设有分公司，在上海和天津成立了具有世界先进润滑油调配设备的合资和独资润滑油调配厂，并在全国设立了多个市场营销、生产和配送等部门。

作为雪佛龙子公司的奥伦耐？主营添加剂业务，其全球总部位于美国，亚太区域总部坐落新加坡。奥伦耐拥有世界领先的添加剂技术，目前在全球共有4个研发中心，14个技术服务中心以及3座世界级的工厂。公司产品包括润滑剂和燃油添加剂，主要用于船舶、汽车、工业和其他特殊用途。

我们深信，优秀的人才、良好的伙伴关系和骄人的业绩是使我们成为国际级主要能源公司的关键。我们提供充满活力的工作环境，让员工发挥所长。