北京招聘

Marketing and Communications Manager

China-Britain Business Council

Location: Beijing

Package: Competitive salary range between RMB 14,500-RMB 15,500, based on matched qualification and experiences

The China-Britain Business Council (CBBC) is the leading organisation helping UK companies of all sizes and sectors, whether new entrants or established operations. CBBC has worked with China for over 60 years and our team has extensive experience of doing business there. We offer practical in-market assistance, services, industry initiatives and a membership programme delivering access, market intelligence, seminars, and networking through our network of 13 locations in China and 11 in the UK.

CBBC works closely with a range of partners across the UK and China, including the UK Department for International Trade (DIT). For more information about us, please visit our website at www.cbbc.org.

As part of a small but ambitious team of communications professionals, the post-holder will play a key part in taking our marketing and communications to the next level in China, and implementing a new, ambitious communications strategy for 2019-2020. The primary contact for all marketing and communications delivery in China, this role will suit a confident, enthusiastic self-starter. Someone who can see opportunities to ‘tell our story’ in an engaging and impactful way, who builds successful relationships internally and externally, and who has the drive and resilience to deliver creative communications on time and within budget. Our key audiences include our members in both the UK and China, and key stakeholders including UK and China Government agencies, clients (non-members), other professional bodies/trade associations and the media.

Key Responsibilities

To support and deliver on the CBBC communications and marketing strategy in China by:

• Promoting the reputation of CBBC so that our members and key stakeholders understand and value our core offer, and see the CBBC brand as credible, competent and influential
• Producing and commissioning clear, engaging and regular high quality content across all channels (e.g. marketing collateral, website, WeChat, Weibo, email, PR, events) and managing our relationships with external design agencies and printers
• Delivering on a forward plan of promotional activities for CBBC membership, services and events/products by running campaigns aimed at CBBC members and stakeholders
• Supporting CBBC China colleagues by providing the tools and content to help them do their job, including internal communications messaging - with support from the global team but tailored to the China context
• With the rest of the communications team, building and communicating a strong narrative that is woven through everything we do, using a range of channels to communicate effectively and continually evaluating our work
• As a key part of the marketing & communications team, to provide support and training across the organisation on how to get the best from our services by delivering expert advice, improving our communications planning and through a process of continual learning and feedback to improve our service.

Requirements

Specific requirements for the role are as follows:

• Bilingual (English and Mandarin)
• Demonstrable experience of delivering high quality content on time and to budget
• Able to write engaging copy and tell our story across multiple communications channels
• Experienced in developing, posting and promoting content across online and social media channels (website, WeChat, Weibo, email etc), and tracking - and improving - engagement rates
• Experienced in working with designers and printers to deliver high quality collateral, branding and merchandise
• Has or can quickly build relationships with media and other stakeholder communications professionals

The job holder will report to Marketing & Communication Director of CBBC UK.

Interested candidates are invited to send a letter explaining how your personality and experience meet our requirements together with detailed CV in both English and Chinese, an indication of your current salary and expected salary through 51job channel.

We regret that only short listed candidates will be notified and that applicants who fail to provide a covering letter will not be considered. The closing date for applications is 22nd April 2019

Telephone enquiries and personal visits will NOT be accepted.

The China-Britain Business Council (CBBC) is the leading organisation helping UK companies of all sizes and sectors, whether new entrants or established operations. CBBC has worked with China for over 60 years and our team has extensive experience of doing business there. We offer practical in-market assistance, services, industry initiatives and a membership programme delivering access, market intelligence, seminars, and networking through our network of 13 locations in China and 11 in the UK.

CBBC works closely with a range of partners across the UK and China, including the UK Department for International Trade (DIT). For more information about us, please visit our website at www.cbbc.org.

For more information about us, please visit our website .