北京招聘

Position: NCBS / Customer

Division/Department: Sales & Marketing /Product Strategy

Location: Beijing

Your Responsibilities:

Market research

• In-depth analysis of core Group studies (BIC/NCBS/Sigma/Funnel Analysis) to understand Chinese automotive market and customers’ needs and expectations

• Development and steering of qualitative product clinics (Nextpractice) and product-related customer analyses

• Support Kuzu product satisfaction by delivering all NCBS customer satisfaction related topics

• Support the development of core Group studies by giving market improvement proposals on questionnaire, screener and interviewee sample and by recommending brands and models which should be included in the studies

Customer Trend Forecasting

• Prepare NCBS Top-Management Reporting (e.g. for VGC BoM, Excom Region China, Shareholder meetings, MVs etc.)

New product planning

• Analyze VW products and equipment within NCBS date
• Responsible for coordination / steering / analysis of market research for VW brand and liaison with Group Market Research China, Group functions (e.g., K-VM) and VW Headquarters
• Ensure result / recommendation availability at relevant PEP milestone

Prepare Top Management meetings and presentations on future development of Chinese automotive customers and societal trends

• Top Management meetings: VGC Excom, VGIC Excom, C-KVV, partly VS, partly MV

Regular interaction and alignment with Group Market Research, Corporate strategy and other Group functions (e.g., K-VM) as well as VW Brand Headquarter to ensure implementation of latest methodologies and standards

• Improve market research quality and steer implementation of VW Group standards

• Develop ideas for process optimization and automation of processes (e.g. templates, analysis, factbooks)

Know-how transfer

• Ensure implementation of group processes, standards and methodology across all projects, i.e.market research standards,segment planning, portfolio planning and substitution

Our Requirements:

Necessary education:

• University degree Bachelor (Master/MBA advantageous): business, economics, marketing and sales, business management or similar, industrial engineering

• Preferred subject major in automotive management or automotive engineering

Personal skills:

• Strategic thinking

• Self-driven, Entrepreneurial spirit

• Readiness to accept responsibility

• Strong project, problem solving and time management skills

• Communication skill, persuasive appearance

• MS Office proficient

• Excellent oral and written expression ability

• Client and detail oriented, work well independently and in a team environment

Professional experience:

• Minimum 3-5 years of product strategy and marketing experience, with 1+ years in the automotive sector

• Professional market research, customer research and product research knowledge and experience

• Understanding of sociology and psychology

• Knowledge of quantitative analysis techniques

• Knowledge of automotive engineering and automotive industry

• Experience in Chinese automotive market, Joint Venture steering

• Professional work experiences in relevant field as data management, business analysis and/or research analysis

Remarks (Language, IT Knowledge, Certificates etc.):

• MS Office proficient , i.e. Excel & Powerpoint skill

• Advanced knowledge in auto industry, including major players and their products, government policies, product segmentation methodology and etc

• Statistics & consumer research knowledge

• Analytical skills

• SPSS Training certificate is a plus

• Proficiency in technical report & memo creation, Industry knowledge in automotive industry

• English & Chinese language skills essential, good at official English writing, German advantageous

Join us and become a part of the Volkswagen Family - We are looking forward to welcome you on board!

Please send your application in English to: with subject “channel name (where you find this job posting) - applicant name - current company - current position- applied position”.

Volkswagen Group China

Volkswagen Group is one of the earliest and most successful international partners of China’s automobile industry. The Group has grown together with China’s auto industry, overcoming many challenges and achieving significant growths, during the 30 years’ partnership with China.

As early as 1978, Volkswagen Group started contacts with China. The first Santana was produced in Shanghai in April 1983. In October 1984, Shanghai Volkswagen Corporation Ltd, the first joint venture of Volkswagen Group in China, laid foundation in Shanghai. In February 1991, FAW-Volkswagen Corporation Ltd was established in Changchun, creating Volkswagen Group’s second joint venture in China.

The business scope of Volkswagen Group in China includes the production, sales and services of complete vehicles and parts, such as engines and transmissions. All of the Group auto brands — including Volkswagen, Audi, SKODA, SEAT, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN — have a business presence in China through Volkswagen Group China and its subsidiaries.