Category Manager-Cheese
恒天然商贸(上海)有限公司
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2019-03-17
- 工作地点:上海
- 招聘人数:1人
- 工作经验:无工作经验
- 学历要求:招1人
- 语言要求:不限
- 职位月薪:1.5千以下/月
- 职位类别:产品/品牌经理
职位描述
Role Purpose
To contribute to the achievement of FONTERRA China growth objectives by developing and implementing a new business development programme for China Foodservice BU, under Anchor Food Professionals (AFP) Brand.
This role will involve driving projects from feasibility to launch and will focus on technologies and platforms that are new to the business. The role will align closely with the innovation programmes being driven by the global channel teams.
Role accountabilities
· Develop China product strategy in one of the cheese category and roadmap to support overall business growth objectives
· Collect in-depth voice of foodservice customer and consumer to understand customer needs and market trend
· Lead competitive product analysis and develop clear value proposition and unique selling points for AFP products
· Lead NPD projects for assigned cheese category and work with cross function team to ensure gating targets and commercialization
· Develop new application of existing products to support business growth
· Existing portfolio management including Inventory Promotion Plan, Pricing etc.
Qualification and experience
· University graduate preferably in food science
· At least 10+ years experiences on product management and new product development with MNC
· At least 5+ years B2B Foods Industry experiences, dairy industry is a plus
· Demonstrates proactiveness and a sense of urgency in seeking out opportunities to drive the brand in line with business direction
· Strong analytical skills and demonstrates some critical thinking skills
· Able to share opinions and recommendations in a logical manner
Excellent oral and written communication skills, strong interpersonalskills, decisive, strong leadership ability
职能类别: 产品/品牌经理