品牌经理 - 夏桐品牌 ID39711
酩悦轩尼诗帝亚吉欧洋酒(上海)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:奢侈品/收藏品/工艺品/珠宝
职位信息
- 发布日期:2019-03-12
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:0.8-1万/月
- 职位类别:产品/品牌经理
职位描述
RESPONSIBILITIES:
Assist Marketing Manager to do the brand strategy planning and focus on Brand development including new innovation and product positioning development.
Design Off-trade (both modern and traditional)/ e-commerce / Institutional strategy and manage execution.
Design and execute digital communication activation.
Authors campaign summary/analysis.
Budget control and monitoring.
Coordination with external (PR / Digital / Media / BTL / partner etc) and internal resource (Trade Marketing / Sales / Finance).
Key Project
Brand Communication strategy development.
E-commerce project.
Eco system design and implementation.
A&P management.
Partnership & sponsorship.
Other short term multi-function project.
REQUIREMENTS:
University graduate or above, major in Business/Marketing.
Excellent English and Mandarin in speaking and writing.
Minimum 5 years product management experience with an international luxury/consumer goods company.
Strong marketing sense and well understanding on Chinese Millennials.
Solid brand marketing knowledges / experiences.
Well understanding and experience of social /digital marketing & communication.
Good in planning & figures.
Good communication & presentation skills.
Good wine knowledge.
Objective and result oriented.
Priority setting and follow up.
Time management.
Strong commercial marketing sense and be insightful on consumer understanding.
Creative and strategic thinking as well as logical analytical skills.
职能类别: 产品/品牌经理
公司介绍
目前,在中国运营一系列国际知名品牌的产品系列, 包括干邑(轩尼诗),香槟(酩悦香槟、凯歌皇牌香槟、唐培里侬香槟王和库克香槟),单一麦芽威士忌(格兰杰单一麦芽威士忌,雅柏单一麦芽威士忌)、混合威士忌(尊尼获加黑牌及红牌)、伏特加(雪树伏特加),以及新世界葡萄酒(云雾之湾、台阶等)。
同时,酩悦轩尼诗帝亚吉欧洋酒(上海)有限公司所属集团(MHDC)致力于在中国的长期发展,在云南德钦和宁夏银川建立了酒厂,生产葡萄酒(敖云)和起泡葡萄酒(夏桐起泡酒)。获取更多信息请访问:https://www.lvmh.com/houses/wines-spirits/
Moet Hennessy Diageo China (MHDC) is the cooperation of Moet Hennessy, the leading wine and Spirits Company under LVMH (Moet Hennessy Louis Vuitton), and Diageo, a global leader in beverage and alcohol. MHDC was established with headquarter in Shanghai.
MHDC currently operates a truly exceptional portfolio of internationally renowned brands in China. The premium lineup comprises of the well-known in their categories, including Cognac (Hennessy), Champagne (Moet & Chandon, Veuve Clicquot, Dom Pérignon and Krug), Malt Whisky (Glenmorangie, Ardbeg), Blended Whisky (Johnnie Walker Red Label, Johnnie Walker Black Label), Vodka (Belvedere), and New World wine brands (Cloudy Bay, Terrazas, etc)
The local investment projects such as the wineries in Deqin (Ao Yun) and Yinchuan (Chandon Sparkling Wine) are the signs of MHDC’s long-term commitment to China. For more information please visit:https://www.lvmh.com/houses/wines-spirits/
联系方式
- 公司地址:地址:span南京西路1266号恒隆广场二期36楼