Digital and Media Executive
路威酩轩中国区时装部LVMH FASHION GROUP CHINA
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:奢侈品/收藏品/工艺品/珠宝
职位信息
- 发布日期:2019-11-18
- 工作地点:上海
- 招聘人数:1人
- 工作经验:2年经验
- 学历要求:本科
- 职位月薪:0.8-1.2万/月
- 职位类别:其他
职位描述
Direct Manager:
Digital & Media Manager
JOB SUMMARY
The Digital and Media Executive is responsible for delivering executional work in areas of media planning & search activities, Wechat social media platform operation & maintenance, official website and data monitoring operation. This role supports the media and digital team’s efficient work and effective result.
Reporting:
Digital and Media Manager, Celine China
KEY RESPONSIBILITIES
Media Execution:
· Support the line manager on the media plan updates & executional details;
· Manage the media assets delivery of all media, including print, OOH, digital display and social media;
· Supervise all the demo development for display and social media activities;
· Support line manger for color sample confirmation;
· Deliver the prompt media on-air report for each campaign;
· Support line manager to develop the post buy review.
Social Media Execution:
· Maintain daily activities of Wechat operation, including: monitor the follower-imitated conversations and inquiries; Support line manager to coordinate with relative functions with appropriate reaction;
· Support line manager to develop the brand’s digitalized revolution;
· Prepare the regular social performance reports and the study of market trends & consumer’s social behaviors;
Digital coordination:
· Support the alignment between the digital display, SEM, SEO and Wechat timeline and content;
· Supervise the brand performance on search platform, SEM and SEO and study best practice in the market;
· Be responsible of the Chinese simplified website’s updates, including translation and proofread, optimization;
· Keep the regular GA and digital dashboard update and reports;
Financial coordination:
· Support the line manager for department’s finance monthly accrual,
· Take responsible for all media and digital’s payment process.
EDUCATION & PRIOR EXPERIENCE NEEDED
· 2-3 years’ solid work experience in media planning and execution, digital marketing experience is a plus;
· Degree in communication, marketing, computer science is preferred;
· Analytics and SMART problem-solving skills;
· Ability to interact effectively with internal and external business partners;
· Result oriented and demonstrated ability to work autonomously and manage a wide variety of projects simultaneously and under deadline;
· Passionate and positive, a good team player able to work in transversal organizations;
· Good oral and written communication and presentation skills;
· Dedicated for daily execution, and willing to improve, with innovative thinking.
· Contractor or third-party role
职能类别:其他
公司介绍
LVMH为旗下品牌的卓越表现和蓬勃发展提供独一无二的环境氛围。加入LVMH,意味着选择激情,接受挑战,构筑脱颖而出的职业天地;加入LVMH,意味着在丰富多元的团队中工作,将自身的历史融入品牌,为"传统的未来"作出贡献。
LVMH集团时装部负责集团旗下高端时装品牌的业务,包括CELINE, GIVENCHY, G GIVENCHY, KENZO, LOEWE以及MARC JACOBS等。
联系方式
- Email:trainee.hr@lvmhfashion.com
- 公司地址:地址:span成都