会员营销经理/CRM经理（电商）
屈臣氏个人用品商店有限公司
- 公司规模：10000人以上
- 公司性质：外资(欧美)
- 公司行业：批发/零售
职位信息
- 发布日期：2019-07-15
- 工作地点：广州-越秀区
- 招聘人数：1人
- 工作经验：无工作经验
- 学历要求：招1人
- 语言要求：不限
- 职位月薪：1-1.6万/月
- 职位类别：电子商务经理/主管 市场/营销/拓展经理
职位描述
【岗位职责】
1. 负责推进與第三方平台会员权益(不限于)功能项目进度；並独立创建相关项目及跟进完成项目，主动合理安排资源，并且能够总结整理工作流程及方法.
2. 负责分析并管理现有客户以及潜在客户群的数据及其发展趋势，根据分析结果有效的营销推广方案并完善会员权益与政策，丰富会员积分等活动，策划针对会员主题营销活动或营销方案，提升老客户回购，协调各部门工作；
3. 简历跟踪会员满意度，分析会员行为数据，将会员合理分层，制定客户全生命周期的关怀策略；分析会员消费行为，界定生命周期，挖掘会员需求；
4. 承担新会员招募、老会员激活、线下会员线上绑定事宜，通过CRM软件，微博，微信，短信，淘帮派等工具，与会员进行互动，促进会员的活跃度如重复购买率提升、会员活跃度催化、会员等级提升、会员交叉购买等，提高会员销售额占比；
5. 配合公司的业务策略, 与屈臣氏内部各个部门保持良好的合作，开展并跟进内部项目，实现会员/项目相关目标。
【任职资格】
1. 大专以上学历，管理类相关专业优先，3年以上CRM营销/数据分析相关经验或B2C企业会员管理经验者优先；
2. 熟悉电子商务、零售或者美妆快消相关行业；
3. 敏锐的市场洞察能力，各类消费人群有相关的研究或者分析能力；
4. 良好的协调沟通能力、业务理解能力、项目推进能力、规划能力、项目管理能力、逻辑思维能力；
5. 积极主动、认真细致、责任心强，能承受较大的工作压力；
6. 熟悉数据整理分析、报表制作和 PPT. 制作；良好的英文书写能力。
公司介绍
关于屈臣氏
屈臣氏为屈臣氏集团旗下一旗舰品牌，业务遍布14个亚洲及欧洲市场，经营超过7,800家店铺，其中超过1,500家提供专业药房服务。屈臣氏一直致力于通过为顾客提供个性化的咨询与建议，配以傲视同侪的多元化产品种类，令顾客每天都能LOOK GOOD, FEEL GREAT。
屈臣氏在中国内地490多个城市拥有超过4,000家店铺和逾6,500万名会员，是国内为大众所熟知的保健及美妆产品零售连锁店。屈臣氏在质量与创新方面建立了相当声誉，为顾客奉上令人惊喜不断和物超所值的购物环境，从而赢得顾客高度信赖。
关于屈臣氏集团
屈臣氏集团于1841年在香港创立，现已发展成全球知名的国际保健美容零售商，在27个市场经营超过15,800家商店。每年，超过五十三亿名顾客在我们全球12个零售品牌所开设的实体店铺以及电子商店上购物。
屈臣氏集团是跨国综合企业长江和记实业有限公司的成员。长江和记业务遍及超过五十个国家及地区，经营港口及相关服务、零售、基建、能源以及电讯等五项核心业务。
有关屈臣氏集团及旗下品牌资料，详情请浏览www.aswatson.com。
About Watsons
Watsons is Asia’s leading health and beauty retailer, currently operating over 7,800 stores and more than 1,500 pharmacies in 14 Asian and European markets. With years of experience and accomplishments, Watsons has long been outshining in the industry.
Watsons operates more than 4,000 stores in over 490 cities in Mainland China, with over 65 million members, making Watsons a well-known health & beauty retailer in China. Watsons has built its success and reputation on quality and innovation, offering enjoyable shopping environment and great value-for-money to its customers, winning the trust of the consumers.
As a dedicated brand in the health and beauty industry, Watsons provides customers with personalized advice and counseling on top of its wide product range, making customers LOOK GOOD, FEEL GREAT every day. Watsons is a well-received pharmacy/drugstore brand in Asia, and in Europe, it is also a widely recognized health and beauty retailer in Ukraine. With 30 years of experience in health and beauty industry in China, Watsons is committed to providing customers and the industry with more superior, professional and quality service.
Watsons is the flagship health and beauty brand of A.S. Watson Group. Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands.
About A.S. Watson Group
Established in Hong Kong in 1841, A.S. Watson Group is a world-renowned international health and beauty retailer in Asia and Europe with over 15,800 stores in 27 markets. Each year, over 5.3 billion customers and members shop with our 12 retail brands, both in stores and online.
A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison has five core businesses - ports and related services, retail, infrastructure, energy and telecommunications with operations in over 50 countries and regions.
Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands. You may also stay in touch with us via our digital presence (eCommerce, social media, mobile app & more).
屈臣氏为屈臣氏集团旗下一旗舰品牌，业务遍布14个亚洲及欧洲市场，经营超过7,800家店铺，其中超过1,500家提供专业药房服务。屈臣氏一直致力于通过为顾客提供个性化的咨询与建议，配以傲视同侪的多元化产品种类，令顾客每天都能LOOK GOOD, FEEL GREAT。
屈臣氏在中国内地490多个城市拥有超过4,000家店铺和逾6,500万名会员，是国内为大众所熟知的保健及美妆产品零售连锁店。屈臣氏在质量与创新方面建立了相当声誉，为顾客奉上令人惊喜不断和物超所值的购物环境，从而赢得顾客高度信赖。
关于屈臣氏集团
屈臣氏集团于1841年在香港创立，现已发展成全球知名的国际保健美容零售商，在27个市场经营超过15,800家商店。每年，超过五十三亿名顾客在我们全球12个零售品牌所开设的实体店铺以及电子商店上购物。
屈臣氏集团是跨国综合企业长江和记实业有限公司的成员。长江和记业务遍及超过五十个国家及地区，经营港口及相关服务、零售、基建、能源以及电讯等五项核心业务。
有关屈臣氏集团及旗下品牌资料，详情请浏览www.aswatson.com。
About Watsons
Watsons is Asia’s leading health and beauty retailer, currently operating over 7,800 stores and more than 1,500 pharmacies in 14 Asian and European markets. With years of experience and accomplishments, Watsons has long been outshining in the industry.
Watsons operates more than 4,000 stores in over 490 cities in Mainland China, with over 65 million members, making Watsons a well-known health & beauty retailer in China. Watsons has built its success and reputation on quality and innovation, offering enjoyable shopping environment and great value-for-money to its customers, winning the trust of the consumers.
As a dedicated brand in the health and beauty industry, Watsons provides customers with personalized advice and counseling on top of its wide product range, making customers LOOK GOOD, FEEL GREAT every day. Watsons is a well-received pharmacy/drugstore brand in Asia, and in Europe, it is also a widely recognized health and beauty retailer in Ukraine. With 30 years of experience in health and beauty industry in China, Watsons is committed to providing customers and the industry with more superior, professional and quality service.
Watsons is the flagship health and beauty brand of A.S. Watson Group. Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands.
About A.S. Watson Group
Established in Hong Kong in 1841, A.S. Watson Group is a world-renowned international health and beauty retailer in Asia and Europe with over 15,800 stores in 27 markets. Each year, over 5.3 billion customers and members shop with our 12 retail brands, both in stores and online.
A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison has five core businesses - ports and related services, retail, infrastructure, energy and telecommunications with operations in over 50 countries and regions.
Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands. You may also stay in touch with us via our digital presence (eCommerce, social media, mobile app & more).
联系方式
- 公司地址：广东省广州市越秀区东风东路761号丽丰中心18楼 (邮编：510600)