北京 [切换城市] 北京招聘北京市场/营销招聘北京市场通路专员招聘

Marketing Executive 浪琴品牌

瑞表企业管理(上海)有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(欧美)
  • 公司行业:贸易/进出口

职位信息

  • 发布日期:2012-11-09
  • 工作地点:上海
  • 招聘人数:若干
  • 工作经验:二年以上
  • 学历要求:本科
  • 职位类别:市场通路专员  市场企划专员

职位描述

Role Purpose
Strategically based in major cities in China, the executive should develop strong source of information with area specification and support the Event & Promotion manager in formulating and implementing national and regional events and promotions including and Product launches, POS promotions, rental, regional coverage to tackle market challenges and enhance Longines sales and goodwill.. He/ She should independently implement, control and evaluate such activities under the direction of Event & Promotion manager in their assigned geographic areas.

1. Budget Monitory
In compliance with proper rules and procedures as set out by the Swatch Group, Longines international and Event & Promotion Manager, the person should monitor and execute budget of individual projects and overall marcom budget in his assigned geographic area. He / She should provide monthly report and analysis and make recommendations in case of irregular status for the best investment of marcom resources in his assigned region.

2. Implementation of event and promotion plan under the direction of Event & Promotion manager in collaboration with event agency, area managers, retailers, event organizing committees, internal PR, merchandising and advertising responsibles.
Keep abreast of the market situation and international guidelines, the person should be resourceful enough to execute effective and regional-fit event and promotion plan (Product launches, POS promotions, rental, regional coverage).
He/ She should work with internal departments and external parties to creatively plan and systematically carry out the event and promotion activities in a cost effective manner.
He/ She should be resourcesful enough to acquire first hand information on possible sponsorship opportunities in his geographic area.

3. In compliance with guidelines as set out by the Swatch Group, Longines international and Event & Promotion manager, the person should timely and accurately submit reports of all regional advertising plan and marcom activities and for the purpose of planning and evaluation
File retailers and consumers' feedback on event and promotion and deduce best practices and direction for improvements.
File event and promotion reports on a monthly basis and deduce best practices and direction for improvements.
Observe and consolidate competitors report and deduce best practices and worst practices on a monthly basis.
File retailers, guests feedback and analysis on events and promotions and make recommendations for improvements.

REQUIREMENTS
Good negotiation power
Friendly and influential personality
Good MS applications

公司介绍

瑞表企业管理(上海)有限公司是The Swatch Group (Hong Kong) Ltd. 斯沃琪集团(香港)有限公司代表母公司。

斯沃琪集团The Swatch Group Ltd. 在国内设立的独资企业,负责从事斯沃琪集团The Swatch Group Ltd. 品牌的手表的进口和分拨。斯沃琪集团是全球著名的钟表制造商和销售商(在瑞士约有157家工厂),拥有宝玑 Breguet、海瑞温斯顿Harry Winston、宝珀Blancpain、格拉苏蒂原创Glashütte Original、雅克德罗Jaquet Droz、黎欧夏朵Léon Hatot、欧米茄Omega、浪琴Longines、雷达Rado、宇联Union Glashütte、天梭Tissot、宝曼Balmain、雪铁纳Certina、美度Mido、汉米尔顿Hamilton、斯沃琪Swatch、飞菲 Flik Flak等17个著名品牌,为雅典、都灵、北京、伦敦、里约和其他城市举办的奥运会提供计时器和数据处理。近十几年来,集团旗下各品牌分别在不同的消费层次获得了大家的认可和喜爱。
公司欢迎有梦想、有志向、有进取心,对生活、事业及他人充满热情的员工。公司对所有员工提供完善的薪资福利体系、平等的就业机会、全球化的工作环境和完善的培训体系、广阔的晋升和发展空间。

联系方式

  • 公司地址:大兴机场
  • 电话:18502830202