北京招聘

Job Description
As a Product Marketing Manager, you will be responsible for the outbound marketing activities for your products. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.

Key Responsibilities
1.Develop product positioning and messaging that differentiates the products in the market
2.Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools
3.Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan
4.Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
5.Demand generation - develop the strategy and manage the marketing programs that drive demand for your products

Requirements
1.5+ years of hardware product marketing experience
2.Bachelor's in business or marketing
3.Very strong written communication skills
4.Willing to travel
5.Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties

关于凌华

凌华科技凭借创新的嵌入式计算解决方案，为测量测试、工业自动化、网络通信、军工、交通、医疗和信息娱乐产业提供智能应用平台 (Application Ready Intelligent Platform）。我们的产品包括数据采集与I/O、机器视觉与运动控制、工业电脑与无风扇嵌入式电脑， AdvancedTCA、CompactPCI、VPX和模块化电脑 (Computer-on-modules)，加固级小型化计算平台，以及智能型触控电脑、智能屏和工业级手持终端等。许多产品都采用“始于设计（Rugged by Design）”的理念，满足各种应用对于宽温、冲击和振动的严苛要求。

凌华科技为Intel Internet of Things Solutions联盟高级会员（Premier Member），同时还积极参与众多国际标准化组织，包括PICMG协会和PC/104协会可参与制定规格的会员，PXI Systems Alliance协会(PXISA)董事会及***等级会员，AXIe联盟战略会员，VMEbus国际贸易协会（VITA）成员和嵌入式技术标准化组织（SGeT）成员等。

凌华科技是一家跨国型企业，总部位于中国台湾，并在中国台湾和中国大陆设有制造中心，研发与整合事业群则分布在中国台湾、中国大陆、美国、德国，销售与服务据点更遍布世界各地。凌华科技通过了ISO-9001、ISO-14001、ISO-13485 与 TL9000 认证，为全球客户提供可信赖的产品、快捷的服务和实时支持。