北京招聘

Job Description Job Title Digital Marketing Specialist - China Regional Marketing Team Location Shanghai Organization Global Sales & Marketing Duties and Responsibilities The role of the Digital Marketing Specialist - China Regional Marketing Team is to build the online presence of SCIEX, driving strong online brand awareness and lead generation through organic content development, pay-per-click advertising, and continual data-driven website optimization. The candidate will be responsible for creating and implementing integrated digital marketing programs: SEO, paid search (PPC, Baidu), and remarketing, as well as well as supporting the technical side of website development and SEO. Candidates should also possess an understanding of online marketing projects, particularly as they relate to online demand generation, lead nurturing, and analytics. Candidates will work with market development managers, marketing communications managers, sales, product managers, service and support providers, external agencies, and internal technical resources. This role will report direct-line to the regional marketing team and dotted-line into the global digital marketing organization. SEO ？ Develop and implement SEO content strategies to optimize organic search rankings. ？ Perform keyword research, optimize website content and cross-linking, and develop internal and external link building strategies. ？ Optimize website information architecture, URL structure, and meta tagging. ？ Perform SEO audits, prepare reports, and gather all applicable metric data to contribute insightful analysis and data-driven recommendations for site enhancements and campaign optimization. ？ Continually update knowledge of latest China search engine algorithms and industry best practices and strategies, and deploy these when appropriate. PPC ？ Work with an external vendor in China to develop and implement paid search and remarketing campaigns to support lead and demand generation programs. ？ Research keywords, as well as develop and optimize text and display ads in conjunction with the marketing team to increase conversions and reduce costs. ？ Work with the content creation, graphics/digital design, and web development teams to deploy high-quality landing pages that increase leads. ？ Analyze campaign data, interpret and synthesize results, and recommend action to optimize campaigns and keywords. Website / Online Content ？ Oversee translation of subject matter expert information and online content from the global marketing teams into Chinese. ？ Work with local subject matter experts to source and develop new information and content specific to the local China market. ？ Coordinate with the global web development team to build out new pages, structure, and functionality specific to customer needs in the local China market. Required Skills and Experience ？ 3+ years of digital marketing experience required, with a focus on SEO and PPC. ？ Experience with HTML/DHTML, CSS, and JavaScript considered a very strong plus. ？ MVC, NET, PHP, and Node.js experience considered a very strong plus. ？ Baidu experience required, Baidu certification preferred. ？ 2+ years of program and project management experience. ？ Working knowledge of Baidu Analytics and tracking codes considered a strong plus. ？ Proven ability to thrive in fast-paced, deadline-driven work environments. ？ Proven ability to influence, work, and communicate globally with peers.

SCIEX公司 是高端科技发展领域的全球领导者，帮助应对复杂的科学挑战并改善我们的世界。我们为生命科学、临床研究和工业市场创造科学仪器、软件和服务，为我们的客户提供药物开发和生产，食品和环境安全，以及临床研究方面的技术。凭借应用生物系统/ MDS分析技术合资公司20多年的创新历史传承和市场领导地位，我们现在以SCIEX公司来运营，它是Danaher旗下一个全新的公司。