北京招聘

Key Objectives: Responsible to develop marketing activities to promote Accessories & Lifestyle business in China. Coordernate with internal marketing teams and external marketing agencies and suppliers to prepare off line and online promotional materials. Devise, implement and communicate accessories & Lifestyle overall marketing activities and sales campaigns in line with sales campaigns of each product line. Monitor the performance and budget spending of each sales campaign. Lead and coordinate accessories training programes of product knowledge and installation instruction for dealers. Daily support to dealers on marketing requests and sales campaigns. Prepare, organize and coordinate Accessories & Lifestyle business meetings with dealers. Manage and coordinate the retrofitting of vehicles and the display support of retrofitted vehicles to dealers. Lead and coordinate the homologation of Accessories products. Preparation of market presentations for corporate visits and conferences.
Major Responsibilities: Responsible for the development Accessories & Lifestyle marketing plan and budget Coordernation with internal marketing teams and external marketing agencies and suppliers to prepare off line and online promotional materials Devise, implement and communicate accessories & Lifestyle overall marketing activities and sales campaigns in line with sales campaigns of each product line Monitor the performance and budget spending of each sales campaign Lead and coordinate accessories training programes of product knowledge and installation instruction for dealers Daily support to dealers and regional offices on marketing requests and sales campaigns Prepare, organize and coordinate Accessories & Lifestyle business meetings with dealers Manage and coordinate the retrofitting of vehicles and the display support of retrofitted vehicles to dealers Lead and coordinate the homologation of Accessories products Preparation of market presentations for corporate visits and conferences
Education / Degree: Degree in economics, marketing, business administration.
Knowledge / Skills / Competences: Fuent in spoken and written Chinese and English including automotive terms Very good communication skills Product knowledge in accessories Strong background in marketing / sales Experience in retail business Very supportive attitude towards colleagues, strong team player Ability to work in a cross-cultural environment
Experience: > 3 years marketing experience in automotive industry Familiar with the parts business in Aftersales in automobile industry

If you are interested in this position, please apply for this position via any one of below methods:
如果您对此职位感兴趣，请通过以下任何一种方式申请此职位：
1． Apply for this position from BMW official website, please click below link. You need to spend few minutes to fulfill questionnaire and upload your resume.
通过宝马官网申请，请点击链接，您需要花几分钟填写职位申请问卷并上传简历
https://apac.recruitmentplatform.com/syndicated/private/syd_apply.cfm?ID=QR1FK026203F3VBQB7V8M7V2E&nPostingTargetID=1732&step=DIRECT
2． Send your resume to below email address which is for this position only.
发送简历至此职位专用邮箱:
noreply_1732@bmwchina.recruitmail.com

　　宝马集团是德国最成功的汽车和摩托车制造商之一，也是德国规模最大的制造工业公司之一。宝马集团拥有BMW、MINI和Rolls-Royce三个品牌，是世界上唯一一家只专注于高档领域的汽车制造商。作为一家跨国公司，宝马集团在全球13个国家拥有24个生产基地，并在超过140个国家拥有销售网络。

　　2010财年，宝马集团的全球汽车总销量约146万辆。集团总收入达604.77亿欧元。截至2010年12月31日，宝马集团在全球的员工总数为95,453名。

　　1994年4月，宝马集团在华设立代表处-宝马汽车公司北京代表处，标志着宝马集团正式进入大中华区市场。2005年10月，宝马（中国）汽车贸易有限公司成立，它的成立是宝马集团对中国市场长期承诺的又一里程碑。

　　目前，通过进口与沈阳工厂的生产，BMW全系列车型，包括BMW 1系、3系、5系、6系、7系、X系、Z系、高性能M系， MINI及Rolls-Royce汽车在中国大陆均有销售。在2010年，宝马汽车在中国大陆的销量达到168,998辆，使中国跃升为宝马全球第三大市场。

　　The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.

　　The BMW Group achieved a global sales volume of approximately 1.46 million automobiles for the 2010 financial year. Revenues for 2010 totalled euro 60.477 billion. At 31 December 2010, the company employed a global workforce of 95,453 associates.

　　In 1994 April, BMW Group established the representative office in Beijing, which is recognized as BMW’s official entry to Chinese market. In 2005 October, BMW China Automotive Trading Ltd. was established as another milestone of BMW’s long term commitment to Chinese market.

　　By both import and local production, BMW has introduced all product series to Chinese market including 1, 3, 5, 6, 7, X, Z, M series as well as MINI and Rolls-Royce brands. In the year of 2010, BMW has sold 168,998 cars in Mainland China, which made China the 3rd largest market in BMW’s global sales network.