北京招聘

希望要的是一个ad tracking/tech的人，熟悉主要的ad tracking tools, 对不同平台的广告的监测方法熟悉，了解市场上主要的一些ad tracking and monitoring的vendor的能力和methodology，能想出方法和innovative solutions来verify各个平台的假流量（e.g. 微信、头条，直播平台等等）

We need ad tech” is the person should have experience on 3rd party tracking agency in PRC like DCM, Miaozhen, Ad master, IAS, 电信，极光， she/he have capability or technology background to identify tracking partner or technology to evaluation the media performance ( paid digital, mobile, paid social ) , e.g. to do invalid impression tracking, ad Fraud etc.

Maintain a detailed understanding of marketing automation and ad verification, with knowledge in the following areas: RTB, Exchanges, Demand Side Platforms (DSP), Brand Products, Performance Products, 3rd Party Data, Analytics, Ad serving, Targeting, Data Management Platforms (DMP), Audience Buying, etc.

Work on 1st, 2nd and 3rd party data assets technology integration

Key Responsibilities

• Conducts advanced quantitative analyses of the marketing effectiveness of clients; and builds sophisticated statistical models to segment customer population, to enhance upgrading and deepen retention strategies, and to lift profitability by improving customer channel behavior through marketing drivers.

• Develops, writes, and presents strategic recommendations and projects that directly address clients' toughest questions. Participates in brainstorming sessions that identify new marketing opportunities for clients.

• Designs, develops, implements, and maintains analytical software programs to support analytical reports and tools.

• Assists in developing internal systems that consistently provide all clients with standard reporting and analysis.

• Extracts and processes large quantities of data from data warehouses and other data marts in support of assignments. Applies data mining and analyzes marketing and demographic data. Tracks and evaluates customer acquisition efforts, market trends and customer behavior.

• Works across the business units to leverage leading edge technology and meets client and client team requests on time and with accuracy.

• Organizes and maintains research information.

• Stays abreast of industry trends and technological advancements by staying informed of advancements in the industry and developing vendor relationships to maintain competitive edge in the marketplace.

• Manages project tasks, timelines and deliverables.

• Mentors junior analysts, contributing to their technical and career development.

Key Skills and Experience

• 8+ years’ working experience in media analytics, consulting and project management.

• Good communication and presentation skills, can explain complex analytics concepts to non-technical audience.

• Be a strategical thinker, understand the big picture of optimizing media channel budget to achieve higher return.

• Mathematics/statistics skills and natural affinity for numbers

• High level understanding of media ecosystem in China, experience of collaborating with media planning team, media buying team, market research company, advertiser and media vendors.

• Familiar with media performance metrics and global ad serving and media reporting tools such as Google DCM, Google Analytics, Adobe Analytics.

• Knowledge about ad tracking and monitoring tools. Experience of using them to detect ad fraud.

• Knowledge of major data and media vendors in China market. Experience of leveraging 3rd party big data platforms to achieve audience activation.

• Familiar with analytics tools such as Excel, SQL, SAS, R and Python.

• High level understanding of survey methodology. Experience of using primary research and secondary research to identify target population media behaviors.

• Experience with media analytics and statistical modeling, can translate business questions into actionable analytics plan, understand modeling results and interpret modeling results.

This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Other duties, as assigned by the supervisor, might be part of the job.

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.
Merkle China is headquartered in Shanghai, with 2 additional offices in Beijing and Nanjing. For more information, please contact Merkle China at 0086 21 2030 8000.
美库尔集团是一家以数据为驱动、技术为依托的客户体验管理公司，专注于跨平台和设备交付独具特色和个性化的客户体验。在过去30多年里，美库尔与众多《财富》1000强企业以及非营利机构建立了合作伙伴关系，帮助他们实现营销投资组合价值的***化。公司在数据、技术和分析方面的积累为其获取消费者洞察、实施超个性化的营销战略奠定了坚实的基础。美库尔在效果媒体、客户体验、客户关系管理、忠诚度、电商解决方案、B2B营销和企业营销技术等方面的综合优势有助于增强营销效果，扩大竞争优势。美库尔全球现拥有12000多名员工，业务遍及欧洲、北美、中东及亚太地区，设有50多个办事处。美库尔于2016年加入了电通集团。
美库尔中国总部位于上海，并在北京和南京设有办事处。如需了解更多信息，请拨打电话0086 21 2030 8000与美库尔中国联系。