Branding Manager ID38999
喜利得(中国)商贸有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:建筑/建材/工程
职位信息
- 发布日期:2019-02-21
- 工作地点:上海
- 招聘人数:若干人
- 工作经验:3-4年经验
- 学历要求:招若干人
- 语言要求:不限
- 职位月薪:1.2-1.5万/月
- 职位类别:市场/营销/拓展主管
职位描述
Key Responsibility
- Develop and implement local brand & marcomm strategies in line with the Hilti global brand strategies, design the omni-channel brand excellence experience for both online and offline to ensure a full activation of all targeted channels to deliver greater business impact locally and to increase brand awareness and brand preference
- Research and learn to innovate Hilti’s branding and customer experience building
- Define and create branding and marcomm campaigns and brand assets with stakeholders, implement, track and optimize branding campaigns across targeted digital and physical channels for driving business impact, while keeping customer needs in mind
- Serve as marketing communications head, leading initiatives including, but not limited to, pre-campaign consultation and planning, co-work with stakeholders on implementation strategies and execution and success controls
- Responsible for marcomm activities budget management, related travel arrangements, staffing and support, communication materials development
- Design online and offline campaign performance tracking mechanics, report and post campaign follow-up and conversion monitoring, etc.
- Collaborate with internal teams to create and maintain Hilti website landing pages engaging content and optimize user experience
- Evaluate emerging technologies to deliver industry leading brand experience. Provide thought leadership and perspective for adoption where appropriate
- Brand value, brand and market growth, and decision-making for the effective handling of brands.
- Manage the production of marketing materials, including leaflets, posters, catalogues, manuals, brochures, flyers, giveaway, gifts, merchandizing, this can involve writing and proofreading copy, and liaising with designers and printers and other related vendors.
- Organize and attend customer events and exhibitions per business needs
- Explore and identity industry targeted parties and influencers for partnership with the objective to expanding sales contact, contributing sales leads generation and communicating brand leadership and differentiation
- Lead brand and communications planning and manage effective implementation with respect to product marketing initiatives
- Take ownership of internal communication platforms
Qualification
- University degree, Excellent written and oral English level
- Excellent in MS-office software applications, xxx
- Minimum 5 years proven working experience in marcomm, digital marketing and branding.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong analytical skills and data-driven thinking
- Professional knowledge, skill and experience at – marketing communications, communication, Brand, digital marketing, PR, event managements, marketing activation
- Understand the business model and the business needs to link all activities closely with business needs
- Ability to identify the issue and analyze the situation to establish a course of action for self and/or others to accomplish a specific goal.
- Working effectively with team to accomplish organizational goals.
- Facilitating the development of others’ knowledge and skills; providing timely feedback and guidance to help them reach goals.
职能类别: 市场/营销/拓展主管
公司介绍
我们是建筑业专业人士的合作伙伴,为他们提供性能卓越、经久耐用的技术领先产品、系统及服务。公司有超过三分之二的成员负责直接与客户联系,因此每天接洽的客户超过200,000名;这不仅是一个重要数据,对我们而言,更意味着200,000个可为客户服务的机会。
秉承诚信、勇气、团队合作及坚守承诺的企业价值观,“我们热忱的服务创造积极的客户,共创美好的未来!” —— 不但是塑造喜利得特有企业文化的依据,更是公司长期盈利的基础,并能与企业责任相结合。
马丁.喜利得(Martin Hilti)于1941年在列支敦士登公国的一个小车间内成立了喜利得公司,当时只有5名员工。时至今日,喜利得已发展成为一个遍及六大洲、120个国家,拥有20000名员工的全球性企业。公司在2010的全球销售额为40亿瑞士法郎。喜利得公司由马丁.喜利得家族信托(Martin Hilti Family Trust)所拥有,因此喜利得能以独立及稳定的方式拓展成功策略,同时也为员工提供长期的职业发展机会。
喜利得(中国)商贸有限公司总部位于上海,在全国有十几个分公司和办事处,有超过400名员工为我们的客户提供专业的服务。
喜利得公司一直在寻找积极进取、有新想法、创新构想的人才。公司不断在员工的发展上投入,不仅为员工提供跨部门、跨区域的机会,也帮助员工成为行业专家。
我们为雇员提供良好的福利待遇、医疗保险及培训机会。我们欢迎经验丰富及有团队精神之人士加入喜利得集团,与喜利得共同成长。
喜利得产品系列:
- 锚栓系列
- 安装吊挂系列
- 防火阻燃系列
- 建筑化学品系列
- 测量系列
- 电锤钻及凿破机系列
- 钻石钻孔及切割系列
- 电动起子系列
- 火药击钉(DX) 系列
我们的产品运用于:
- 双子大厦/ 马来西亚
- 亚力山大图书馆/ 埃及
- 小浪底工程/ 中国
- 上海金茂大厦/ 中国
- 浙江北仑发电厂/ 中国
- 香港赤角新机场/ 中国香港
- 国家体育馆/ 中国
- 天津空客/ 中国
- 京沪高铁 / 中国
联系方式
- Email:tiffany.chen@hilti.com
- 公司地址:华丰路178号怡乐银座3幢2单元901室
- 电话:18500958671