北京招聘

The Lubricants SPU operates the Castrol masterbrand by providing products and offers in cars, bikes, commercial vehicles, industrial, marine and energy sectors globally. China Lubricants is one of the most important growth engines for the SPU, contributing significant profit and double digital growth. This role is a member of the China Marketing team of Lubricant SPU (Strategic Business Unit) of BP.

The Brand Manager will provide support for power brands helping to develop innovative products & brand offers that deliver volume, turnover and gross margin targets with a bias for In year performance delivery. This involves adopting and adapting global brand offers, leveraging local consumer & customer insights to drive innovation in execution of such global brand offer as appropriate, defining country plans by brand and managing as per global brand guidelines and policy.

The position reports to the Brand & Comms Manager.


This role sits in our Castrol business, a part of the BP Group. Join Castrol and you'll get all of the benefits of a company steeped in family spirit and history, coupled with the security and opportunities a big corporation can offer.

* Manage in-country product portfolio in line with the global brand architecture, proposition and guardrails.
* Supports execution of global brand strategies including brand positioning, product, packaging, pricing and channel management.
* Plans for and drives execution of new product launches in defined markets leveraging inputs from global marketing teams to deliver launch objectives
* Supports the development of a brand innovation pipeline plan working closely with global brands teams and cross functional teams as per project needs.
* Develops yearly brand plans by space and channel incorporating key projects in the year & engages with In Country Channel activation teams and Sales teams to drive Brand Performance & key brand health metrics
* Implements ASP plans (media, promotions, events etc) to support brand development objectives in conjunction with the various channel marketing teams and the Brand & Comms team within China Marketing.
* Identifies opportunities for incremental gross margin growth through cost reduction opportunities on brands being managed.
* Build digital capability in self & works with digital experts internally & externally to guide digital marketing activities for various brands under responsibility
* Follows effective brand management processes in conjunction with global offer development teams to ensure consistent brand implementation. Implements and manages product brand guidelines and policy in accordance with master brand and global product brand guidelines.
* Helps to manage the product range supporting the signing off of additions, deletions and working closely with the Product Line Management team. Ensures relevant Streamline and Stage-Gate process (BP's Offer Development & Innovation Management System -ODIMS) inputs are completed accurately and on schedule.
* Implement a systematic approach through the embedding of relevant BP Operating Management System (OMS) elements and ensuring appropriate risk reviews are undertaken appropriately.
* Understand, embed within the team and fulfil agreed specific Product Quality & Compliance accountabilities which apply to the role, as part of the Marketing role card.



* University degree in Marketing or related discipline

* Experience in a B2C and B2B Marketing
* Experience of working in a matrix organization with complex customer interfaces
* Lubricants experience desirable but not essential
* High degree of personal impact
* Strong interpersonal and communication skills
* A focus on diversity and inclusiveness in approach to team, as well as in overall behaviour and actions

BP是世界领先的石油和天然气企业之一，总部位于伦敦，在全球超过70个国家从事生产和经营活动，主要业务领域包括：油气探勘与生产；油品炼制与销售；石化产品生产与销售；和润滑油业务。BP在全球拥有约74,500名员工，公司的股票在伦敦和纽约证交所挂牌交易。

BP自上个世纪七十年代初开始在中国开展业务，是国内油气行业领先的外商投资企业之一。BP在华的主要商业活动包括：油气勘探与开发、石化产品生产与销售、航空燃油供应、成品油零售、润滑油业务、油气供应与贸易、液化天然气接收站和输气干线以及化工技术许可。

BP还与中方伙伴携手走出国门，步入了更广阔的合作领域。我们与中石油在伊拉克、澳大利亚和阿布扎比，与中石化在安哥拉和新加坡，与中海油在澳大利亚、印度尼西亚和阿根廷，以及与中航油在新加坡均开展了卓有成效的合作。

BP每年定期发布《BP世界能源统计年鉴》和《BP世界能源展望》，这两份报告被各界视为全球最可靠的能源数据来源之一，并被广泛征引。

BP还致力于为中国的社会发展做出贡献，多年来一直与中国合作伙伴一起参与和应对中国可持续发展所面临的社会问题，并与研究机构携手合作，积极参与能源领域，尤其是清洁能源方面的联合科技研发。截至目前，BP在中国的社会公益领域累计投入超过5000万美元。BP在践行企业社会责任方面的实践活动得到社会各界的认可，并屡获殊荣。

BP将一如既往地致力于通过互信合作、积极贡献，支持中国的战略发展，为中国的能源解决方案作出贡献。