北京招聘

岗位职责:

【岗位职责】
1. 根据自身平台项目制定内外媒介使用的核心策略，参与公司整体品牌、产品的营销策划与市场推广；
2. 对网红经济和KOL生态有一定理解，按我方平台定位建立KOL资源库，与KOL建立长期友好关系，建立媒体档案库；
3. 具有一定的数据分析能力，提取数据报表，分析KOL推广效果并优化；制定目标任务，通过活动和内容通过社群或者外部其他相关、文章内容等手段完成KPI考核，建设有效运营手段提升用户活跃度；
4. 能够按照我方核心品牌事项提出内容(PGC+OGC)策划并执行推广活动；关键内容项目能够持续分发至短视频、知乎、直播和其他内容平台。

任职资格:

【任职要求】
1. 3-5年以上新媒体（新锐媒介如抖音或者头部公号为佳）策划和运营经验，熟悉网络化表达方式；对新媒体的内容创作和营销运营有自己的理解和敏感的触觉；
2. 拥有较好的网感和选题把控能力，内容创作和编辑能力突出，善于站在用户的角度思考问题，创作出解决用户痛点的内容；精准提炼出核心卖点以及具备鲜明的表达方式，帮助品牌建立明确的定位。
3. 善于捕捉互联网热点事件与话题，对网络语言敏感度高，思维活跃、有创新意识和挑战精神；
4. 经常混迹于朋友圈、知乎、微博、天涯、豆瓣等各类互联网的论坛/社群，有较强的内容策划能力，能对社会化话题进行发想创作；
5. 有广告公司文案经历或媒体（自媒体或大号）相关工作经验者优先，能够有独立运营流量以及商业变现的路径；
6. 热爱互联网行业，勇于创新，知识面广，思维活跃，创意优，能快速响应社会、行业热点话题，对整合传播、新闻传播、活动与事件管理均有深刻的认识与经验。

关于屈臣氏
屈臣氏为屈臣氏集团旗下一旗舰品牌，业务遍布14个亚洲及欧洲市场，经营超过7,800家店铺，其中超过1,500家提供专业药房服务。屈臣氏一直致力于通过为顾客提供个性化的咨询与建议，配以傲视同侪的多元化产品种类，令顾客每天都能LOOK GOOD, FEEL GREAT。
屈臣氏在中国内地490多个城市拥有超过4,000家店铺和逾6,500万名会员，是国内为大众所熟知的保健及美妆产品零售连锁店。屈臣氏在质量与创新方面建立了相当声誉，为顾客奉上令人惊喜不断和物超所值的购物环境，从而赢得顾客高度信赖。

关于屈臣氏集团
屈臣氏集团于1841年在香港创立，现已发展成全球知名的国际保健美容零售商，在27个市场经营超过15,800家商店。每年，超过五十三亿名顾客在我们全球12个零售品牌所开设的实体店铺以及电子商店上购物。
屈臣氏集团是跨国综合企业长江和记实业有限公司的成员。长江和记业务遍及超过五十个国家及地区，经营港口及相关服务、零售、基建、能源以及电讯等五项核心业务。
有关屈臣氏集团及旗下品牌资料，详情请浏览www.aswatson.com。

About Watsons
Watsons is Asia’s leading health and beauty retailer, currently operating over 7,800 stores and more than 1,500 pharmacies in 14 Asian and European markets. With years of experience and accomplishments, Watsons has long been outshining in the industry.
Watsons operates more than 4,000 stores in over 490 cities in Mainland China, with over 65 million members, making Watsons a well-known health & beauty retailer in China. Watsons has built its success and reputation on quality and innovation, offering enjoyable shopping environment and great value-for-money to its customers, winning the trust of the consumers.
As a dedicated brand in the health and beauty industry, Watsons provides customers with personalized advice and counseling on top of its wide product range, making customers LOOK GOOD, FEEL GREAT every day. Watsons is a well-received pharmacy/drugstore brand in Asia, and in Europe, it is also a widely recognized health and beauty retailer in Ukraine. With 30 years of experience in health and beauty industry in China, Watsons is committed to providing customers and the industry with more superior, professional and quality service.
Watsons is the flagship health and beauty brand of A.S. Watson Group. Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands.

About A.S. Watson Group
Established in Hong Kong in 1841, A.S. Watson Group is a world-renowned international health and beauty retailer in Asia and Europe with over 15,800 stores in 27 markets. Each year, over 5.3 billion customers and members shop with our 12 retail brands, both in stores and online.

A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison has five core businesses - ports and related services, retail, infrastructure, energy and telecommunications with operations in over 50 countries and regions.

Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands. You may also stay in touch with us via our digital presence (eCommerce, social media, mobile app & more).