北京招聘

PURPOSE OF YOUR JOB

To be responsible for steering products through their life cycle, from design to marketing.product. To assist in management to plan and market OUP products and product initiations to further the mission of OUP in mainland China. To provide support to OUP customers, distributors, importers and strategic partners using our products and services, to achieve business growth and extend OUP brand influence.

Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide.

PRINCIPAL ACCOUNTABILITIES/KEY RESULT AREAS

Direct report to Senior Product Marketing Manager. Role works closely with marketing Officer to research, plan and implement product and content marketing assignments in Mainland China in order to achieve business growth, brand and product awareness.

Be the expert on education & publishing industries especial K-12 English teaching and learning segment. Plan and excuse researches to collect information and generate reports that benefit senior management team and related parties in new business development.

Monitors all aspects of a product lifecycle, including long- and short-term development and marketing. Stays abreast of trends in the marketplace to ensure the product's competitive position. Interfaces with project managers and clients to determine the product's future direction.

Control the content quality and provide support to customers using our products and services, such as generating and proof checking innovative marketing content and collaterals, liaising cross-department resources to fulfil product strategies, enforcing OUP guidelines and style guides, etc.

Assist the team to fulfil agreed strategy and approaches within annual budget.

VALUES

Teamwork – Actively exchange ideas and share expertise across departments, offices and divisions for product analysis. Support marketing and broader OUP team goals through active participation and contribution of knowledge and skills. Celebrate success and learn from failure as a team.

Innovation – Constantly explores new product concepts of education industry and new ways of marketing research. Practise collective intelligence, by enabling creative ideas and solutions from staff at all levels. Strive for upgrading of professional skills and technical competence, as the basis for continuous improvement.

Integrity – Be honest and transparent in all our dealings with each other, our partners and our customers. Abide by the Code of Conduct and inspire others to do the same. Always protect OUP’s reputation by fulfilling our Mission to the highest ethical standards.

Passion – Take initiative and be a driving force to make things happen. Promote a positive, energising and productive environment. Show pride in our work, brand and heritage.

Trust – Treat everyone consistently, regardless of level, culture or background. Empower subordinator(s) and cross department colleagues to express their ideas and concerns for marketing contents developed for all channels, and listen empathetically. Inspire confidence in others, through leading by example.

KNOWLEDGE AND EXPERIENCE

• Bachelor Degree level education in language teaching and learning, master preferred.

• With total 4+ years’ working experience, 2+experience in education related or publishing industry preferably. Previous experience in English teaching preferably.

• Team player, with the confidence to take the lead and guide other departments when necessary

• Responsive to local markets’ needs, and be flexible and ready to accept new challenges

• Strong communication skills, excellent people and management skills

• Exceptional English writing and editor skills

• Excellent MS computer skills and basic understanding of Adobe design skills

• Fluent in English and Chinese

  KEY INTERFACES

  Internal: product marketing, event marketing, digital marketing and operation teams; sales, professional development, global business development, new business development, editorial, finance and administration teams; AE compliance team; OUP UK PD and ELT team etc.

  External: content providers / freelancers, design and production house, research agency, OUP partners (importers, distributors, customers and licensees) etc.

  DIMENSIONS

• Supporting role to further the mission of Oxford University Press by product and content marketing.

• Direct report to Senior Product Marketing Manager. Role works closely with Marketing Officer to research, plan and implement content marketing assignments in Mainland China in order to achieve business growth, brand and product awareness.

• Management on content providers / freelancers, design and production house, and research agency to control the quality of 3rd party output.

牛津(上海)咨询有限公司是牛津大学出版社(中国)有限公司在上海成立的外资全资企业，隶属英国牛津大学出版社,旨在弘扬牛津大学在科研/文化/教育上的崇高理想。为配合在华业务发展，现招聘如下人员。

We are both a department of the University of Oxford and a major international publishing organization with significant presence in Mainland China. We further the University’s objective of excellence in research, scholarship, and education by publishing worldwide. Our plans for the future necessitate our filling the following vacancy in Shanghai & Beijing.

We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all employees can thrive. We seek to employ a workforce representative of the markets that we serve, and encourage applications from people of all ethnic, cultural and social backgrounds.