北京招聘

We are looking for a Local CRM Manager that will be responsible for development, execution, and continuous refinement of multi-channel Consumer Relations in coherence with Group’s Marketing and CRM strategy and guidelines (programs, roadmaps and Consumer Relation strategies).

The candidate has a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data to deliver personalized and relevant marketing programs through multiple communication channels with a vision of growing consumer loyalty and increasing their lifetime value to the business.

We ask for cross-functional collaboration, good communication skills, excellent project managerial skills, creative skills, and a process-focused aptitude that will enable the Local CRM Manager to effectively bring into life markets the Group’s CRM strategy in the reference market.

Accountabilities

? Deploy Group’s CRM strategy into the local market in accordance and support of Local Business objectives and market specificities

? Planning and delivering of local CRM plans and activities leveraging on Group assets and guidelines as well as local assets

? Focus on understanding the characteristics and behaviors of local customer base through insight and data analysis

? Overseeing direct communications and engagement activities with local customers through the CRM platform

? Working closely with all departments to ensure the CRM works effectively for all aspects of the subsidiary

? Monitor and maximize local customers’ lifetime value strategies ensuring maximum profitability and customer satisfaction

Requirements

? Extensive experience of direct and digital marketing ideally in a similar industry.

? Previous experience in CRM / data marketing / email marketing

? First-hand experience of the development and implementation of a successful CRM strategy with back-end system knowledge

? Excellent planning, analytical skills and project management

? Knowledge and understanding of data and production processes

? Great communications skills, written and verbal

? Strong background in customer acquisition, re-engagement and retention strategies.

? A confident and articulate communicator capable of inspiring strong collaboration in an organization.

关于倍耐力轮胎
About Pirelli Tyre

据轮胎市场营业额显示，倍耐力是全球著名轮胎制造商，并跻身于该领域高收益率之列。

今天的倍耐力公司承担了集团对于各款车型包括：轿车、轻型货车、摩托车（用户部分，70%收益率）、公交车辆、卡车、农业及推土设备用胎的设计、研发、生产和市场营销以及钢索产品（工业部分：30%收益率）生产和营销。在这市场中，倍耐力轮胎通过提升科技含量和高性能，集中关注高端部门的开发。综上所述，占据轿车和摩托车胎领导位置的倍耐力轮胎今日被视于质量、激情和超高性能的代名词。
凭借其专业技能，集团与世界领先的轿车及摩托车制造商建立起紧密的工作关系；合伙经营已转化为所有领先车辆制造商的诸多车型中不可缺少的部分。

Pirelli Tyre is the world's fifth largest operator in terms of turnover on the tyre market, with levels of profitability among the highest in the sector.

Pirelli Tyre is today the operational holding company for a group involved in the design, development, production and marketing of tyres destined for various types of vehicle: cars, light vehicles and motorcycles (Consumer sector, 70% of revenue), buses, trucks, agricultural and earth moving machinery, and the production and marketing of steelcord (Industrial segment, 30% of revenue). Within this market, Pirelli Tyre focuses in particular on the high-end segments characterised by elevated techno-logical contents and high performance. These are segments in which Pirelli has established itself in positions of leadership with regard to both its car and motorcycle tyres: Pirelli tyres are today seen as synonymous with quality, emotion and ultimate performance.
Drawing on its technological expertise, the group has consolidated working relationships with the world's leading car and motorcycle manufacturers; partnerships that have translated into a number of homologations for models from all the leading automotive firms.

倍耐力在全球规模
倍耐力轮胎的生产分布于全球20家工厂,分别为意大利、巴西、英国、德国、土耳其、罗马尼亚、阿根廷、中国、埃及、西班牙、美国以及委内瑞拉。业务结构遍布全球160多个国家的主要市场和拥有约10000家经销商及零售商。

Pirelli Tyre worldwide
The Pirelli Tyre's production capability is divided among 20 factories, of which located in Italy, Brazil, Great Britain, Germany, China, Turkey, Romania, Argentina, Egypt, Spain, the United States of America and Venezuela.
The commercial structure covers all the principal geographic markets and reaches over 160 countries with a network of around 10,000 distributors and retailers.

目前，倍耐力亚太和中国销售总部设在上海并在中国山东济宁和河南焦作设有亚太生产基地。