北京招聘

 RESPONSIBILITIES:  

Trade Related Resource Allocation and Tracking 

1. Activation planning

a) Selection of outlets based on comprehensive criterions including activation objectives, outlet levels, contract volume, city strategies, inventory status etc.

b) Working out reasonable mechanism after alignment with brand team and sales team and share with regional TM team and sales team. Channel team will work actively with regional team to provide channel feedback to brand team during communication loop to make sure each activation is down-to-earth. 

2. Activation execution: support brand team and sales team to execute activities to ensure that trade marketing strategies are aligned with marketing objectives, brand/category equity, sales target and engagement of consumers.

3. Activation tracking & review: work with regional TM to do on-site checks before and during activation to ensure promotions run as scheduled and make reviews after each activity

4. PG management: the main part of PG management for on-trade team is short-term PG and project based. Provide training materials to PGs for their better understanding of brands, products, selling skills etc. Build up a stable and qualified PG pool to improve trade promotion and brand exposure.

5. Compliance as the core guideline from company level should always be taken into consideration of each part of brand activation.

Trade Marketing Department Infrastructure building and optimization 

1. Maintenance of Sales Play Book: this will include annual and monthly updating of the content and system structure of Sales Play Book

2. Organization of Sales & Marketing Meeting: on-trade team will work as general coordinator to organize the bi-annual meeting which includes the overall agenda and rundown of the meeting, accommodation and meals, etc.

3. POSM/FOC management: Review and update current application process when necessary; manage stock with brand and monitor inventory status in daily work.

4. Make sure to follow company compliance rules during each step.

5. Support Ad hoc projects

Work on ad hoc trade marketing related projects.

 

REQUIREMENTS: 

Education: 

University graduate from a good school in Business/Marketing or related disciplines. 

 

Languages: 

Excellent English and Mandarin in speaking and writing. 

 

Professional experience & know how: 

Min 8 years of relevant experience in marketing/ sales gained from FMCG/ retail/ luxury goods industry or relevant management consultancy experience

Good understanding of the wine & spirit industry

Able to demonstrate quantitative ability

 

Technical & management skills: 

Marketing function related:

Strong commercial marketing sense and be insightful on consumer understanding

Brand Management knowledge on the brand positioning/ media / PR / promotion / research / merchandising

Good creative and strategic thinking as well as logical analytical skills

 

Interpersonal & communication skills:

A high degree of personal presence with good networking, influencing and communication skills

Good negotiation and strong social skills

Strong presentation skills

Highly motivated individual, energetic, enthusiastic and team orientated 

People management and motivational skills

Excellent team player who demonstrates open-minded leadership capability

 

Management skills

Objective and result orientated 

Priority setting and follow up

Effective team management

A solid grasp of financial management

 

Others

Self sufficient/Self starter with a great sense of self-initiative

Good Excel, PowerPoint skills

酩悦轩尼诗帝亚吉欧洋酒（上海）有限公司（MHDC）是酩悦轩尼诗酒业集团（Moet Hennessy）与帝亚吉欧洋酒集团（Diageo）强强联手组成，总部设在上海。
目前，在中国运营一系列国际知名品牌的产品系列， 包括干邑(轩尼诗)，香槟（酩悦香槟、凯歌皇牌香槟、唐培里侬香槟王和库克香槟），单一麦芽威士忌（格兰杰单一麦芽威士忌，雅柏单一麦芽威士忌）、混合威士忌（尊尼获加黑牌及红牌）、伏特加（雪树伏特加），以及新世界葡萄酒（云雾之湾、台阶等）。
同时，酩悦轩尼诗帝亚吉欧洋酒（上海）有限公司所属集团（MHDC）致力于在中国的长期发展，在云南德钦和宁夏银川建立了酒厂，生产葡萄酒（敖云）和起泡葡萄酒（夏桐起泡酒）。获取更多信息请访问：https://www.lvmh.com/houses/wines-spirits/

Moet Hennessy Diageo China (MHDC) is the cooperation of Moet Hennessy, the leading wine and Spirits Company under LVMH (Moet Hennessy Louis Vuitton), and Diageo, a global leader in beverage and alcohol. MHDC was established with headquarter in Shanghai.
MHDC currently operates a truly exceptional portfolio of internationally renowned brands in China. The premium lineup comprises of the well-known in their categories, including Cognac (Hennessy), Champagne (Moet & Chandon, Veuve Clicquot, Dom Pérignon and Krug), Malt Whisky (Glenmorangie, Ardbeg), Blended Whisky (Johnnie Walker Red Label, Johnnie Walker Black Label), Vodka (Belvedere), and New World wine brands (Cloudy Bay, Terrazas, etc)
The local investment projects such as the wineries in Deqin (Ao Yun) and Yinchuan (Chandon Sparkling Wine) are the signs of MHDC’s long-term commitment to China. For more information please visit:https://www.lvmh.com/houses/wines-spirits/