北京招聘

ABOUT THE DEPARTMENT/TEAM
Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.
The China Exams marketing team manages the promotion of exams products in China to meet strategic and business objectives. This post is a national role and mainly responsible for marketing exams products and services in China.

WHAT YOU WILL BE DOING AND WHY
The overall purpose of this role is to support the development and execution of marketing strategy for exams and plans for the China, ensuring alignment to the national /regional and global marketing strategy and brand, and to manage stakeholders and channels and work in partnership with SBUs to ensure that marketing programmes enable required business targets in China.

WHAT IS INTERESTING ABOUT IT
You can take pride to lead the marketing strategy, planning and execution, ensuring that it drives and supports the global strategic objectives for the British Council in a flexible, cost-effective way. You will also be able to lead the development and execution of market strategies for strategic business units, agreeing the delivery mechanisms, budgets and programmes with cluster/regional marketing and overseeing delivery to plan.

WHAT WE ARE LOOKING FOR
To be considered, you need to have Chinese C1 (HSK 6 or equivalent) and English Aptis B2 (IELTS 6.5 or equivalent). It is essential to have relevant external professional qualification from organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience in relevant discipline). You should have track record experience working in marketing/ sales function, event management experience and demonstrated evidence of achieving sales targets and working to KPIs. It is desirable to have experience working in the education sector, experience in a global organization and a minimum of 3 years’ working experience in marketing/ sales function.

EMPLOYMENT BENEFITS
- Pay band 6 (from CNY 15,800 per month)
- 13th-month salary
- 22 days of paid Annual Leave
- Accident Insurance, Life Insurance, Supplementary Medical Insurance and Overseas Business Travel Insurance
- Supplementary pension saving scheme available after 2 years’ consecutive service
- Social Security Insurance and Housing Fund

In return, the British Council offers an international working environment and growth prospects for the future as part of a rapidly expanding organisation.

Start Date: As soon as possible
Closing Date: 17 February 2019 (23:59 UK Time)

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This is an interesting, absorbing role where you can work to support us building awareness of the British Council in delivering to the needs of our customers.

British Council China

The British Council has had a presence in China since 1943, and since 1979 we have been operating as the Culture and Education Section of the British Embassy and Consulate-Generals in Beijing, Shanghai, Guangzhou and Chongqing. We also opened our first English centre in Mainland China in September 2017, based in Nanjing.

Our work in China is of great importance to the global British Council operation, both politically and commercially. With more than 750 staff across our offices in China, we operate a wide range of programmes in English, exams, arts, and education in partnership with local authorities and partners.

We achieve significant impact and reach through our programmes which have engaged millions of young people and thousands of professionals and policy makers across China, including:

Over 1,000,000 people who have taken an exam with us within the past year, be it an English language exam, such as the IELTS exam, or a professional exam, such as the ACCA qualification.

10,000 English teachers and one million students who have benefitted from our English language teacher training programmes in the past two years.

Nearly 155,000 Chinese students who are currently studying in the UK, many of whom have engaged with our work encouraging and supporting student mobility.

One billion people reached and influenced annually through our 2015 Year of Cultural Exchange and Shakespeare Lives campaigns.