北京招聘

POSITION TITLE

Associate Director, Marketing Effectiveness Practice

(candidate with less experience will be considered for Senior Manager)

LOCATION

Guangzhou

THE POSITION

The Associate Director / Senior Manager will manage a team of Analysts to deliver campaign evaluation and marketing effectiveness related solution to multi industries client (e.g. TMT/Auto)

RESPONSIBILITIES

- Strategic Client Management -- Provide an on-going plan to develop relationship that can

get activated within clients on a daily basis. Identify stakeholders, schedule meetings, set

objectives, deliver analytics and insights. Ensure delivered work is insightful, simple, easy

to understand and action focused.

- Client Needs -- Fully understand client needs, understand key client decision makers and

influencers across the organization, including Research/Insights, Media and

Brand/Marketing. Prioritize client needs.

- Products -- Fully understand Nielsen Ad Solutions product. Identify relevant solutions for

largest client pain points. Identify potential connection points across Nielsen products and

services and how they might work in concert. Advocate with different business units for

new solutions to address unmet client needs on marketing communication.

- Expanding relationship - Work with clients to propose highest impact solutions against

their key pain points. Demonstrate how products and services will benefit clients by

building brand equity and Marketing ROI.

- Nielsen Partners: Partner with Product Leads, Client Business Partners, Product

Specialists to bring their expertise to bear on key client pain points. Act as integrating point

between client and media product leads. Ensure that product lead partners are focused on

client needs first, and how to address these.

- People Engagement and Development: Act as coach, guide and mentor to team members. Provide support, recognition and feedback to assist associates towards achieving the performance expectations and standards

Qualifications

- Bachelor degree holder with major in marketing/psychology or relevant subject

- At least 8 years media planning and market research experience in media agency/market research firm/client side

- A mix of customized research and media background is more desirable

- Outstanding analytical and strategic thinking skills, ability to understand client needs and translate these to solutions

- Good presentation skill, excellent ability to influence and collaborate with others

- Understand branding , marketing, has familiarity with research and complex statistical tools, where he/she has demonstrated mastery of client relation is plus

- Consultative and relationship development skill - experience in managing and developing

client relationships, especially in expanding business with existing customer through

proven value

- Good English both oral and written

- Self motivated with high level of discipline, “can-do” attitude.

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit ***************.