北京招聘

Essential Responsibilities
Driving commercial success for ABUS in China by:
• Collaborating with commercial leadership and global marketing to develop the China market and orders forecast
• Creating marketing initiatives to drive direct sales and sales through channel partners
• Coordinating product training by providing commercial teams product knowledge in product use differentiation, positioning and pricing
• Facilitates innovative total customer offering development to ensure customer success
• Luminary development and management
• Establishment of reference site
Creating and executing the overall ABUS marketing strategy for China by:
• Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share
• Use of market research to identify opportunities and clinical trends, integrate competitive intelligence into marketing planning by assessing competitor portfolios and growth strategies
• Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
• Supporting launch plans for new products
Executing on demand generating tactics to drive growth by:
• Developing advertising and promotion strategy in support of demand creation and funnel acceleration activities (including trade shows, customer events, advertising, telemarketing campaigns, promotions)
• Adapting global marketing assets (including sales tools) to ensure that the China region has the right tools to position and sell ABUS effectively
• Works with ABUS Global Marketing Director on the allocation of promotional budget, driving the development of KPIs and tracking of spend
Role Summary/Purpose
Plans, coordinates, and executes on commercial and marketing elements for Automated Breast Ultrasound in the China region, including product positioning, market segmentation and targeting and installed base retention. This position is responsible for generating growth for ABUS in China through demand creation and funnel acceleration; and supporting future product planning by identifying market trends, relevant buying centers and personas, and customer needs.
Qualifications/Requirements
1. Bachelor’s Degree in Marketing, Business Administration or related field
2. 8+ years’ experience in marketing, product marketing or related field
3. Ability to lead teams and shape/lead growth vision and marketing strategy
4. Strong influencing skills
5. Excellent oral and written communications skills
6. Strong analytical and process skills
7. Healthcare product/industry acumen, with prior experience in ultrasound and or breast care a plus
8. Commercial activation experience (Product Launch)
9. Experience interacting with product development teams
10. Familiar with aspects of digital and field marketing
11. Strong native language and English communication skills
Desired Characteristics
1. MBA or Master’s degree in Marketing, Business Administration or related field
2. 10+ years’ experience in marketing, product marketing or related field
3. Deep marketing expertise in market & customer insights, product commercialization and branding
4. Peripheral vision to nurture creative ideas and innovation
5. Prior experience in a leadership role
6. Innovation – develop new ideas through collaboration and execute on creative ideas
7. Team oriented – ability to motivate and work well with diverse, cross-functional teams 8. Frequent travel required
About Us
GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers. www.ge.com

GE医疗集团提供革新性的医疗技术和服务，以满足需求，使全世界更多的人能以更可负担的成本获得更好的医疗服务。GE专注于世界至关重要的问题，以优秀人才和领先技术致力于应对行业重大挑战。GE医疗集团在医学成像、软件和信息技术、患者监护和诊断、药物研发、生物制药技术、卓越运营解决方案等多个领域，助力专业医务人员为患者提供优质的医疗服务。