Marketing Manager 3190047 (职位编号：3190047)
GE医疗集团
- 公司规模：5000-10000人
- 公司行业：医疗设备/器械
职位信息
- 发布日期：2019-01-17
- 工作地点：上海
- 招聘人数：1人
- 工作经验：5-7年经验
- 学历要求：硕士
- 职位类别：销售经理
职位描述
Essential Responsibilities
• Collecting win/loss & competitive insight on portfolios at regional level; feedback to global marketing; recommend and develop marketing programs to adjust product positioning and improve win rate.
• Collaborating with commercial leadership and global marketing to develop the region market and growth forecast.
• Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share.
• Providing region input to business cases for products/upgrades that are at concept stage, work with Global Marketing to develop, test and prototype new product ideas
• Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.
• Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD).
• Validating global value proposition and messaging and adapting for regional use.
• Prioritizing and mapping customer segments and works with modality on demand creation activities to achieve NPI and business objectives.
• Developing and supporting product-specific KOL’s and advisory boards.
• Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities.
• Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively.
• Training direct / indirect sales channels.
• Identifying and establishing reference and show sites.
• Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
• Coordinating product training for commercial teams by leveraging Global Marketing and Global Product Management support
• Providing commercial teams product knowledge in product use, differentiation, positioning and pricing
Role Summary/Purpose
Regional Segment Marketing develops a regional segment strategy and piorities including positioning, market segmentation and targeting and installed base retention. This position is responsible for generating growth in a given segment through demand creation and funnel acceleration in partnership with Modality; and supporting future marketing planning by identifying customer insight, market trends, relevant buying centers and personas, and portfolio management.
Qualifications/Requirements
1. Master’s Degree in Bio-Tech, Bio-molecular, Bio-chemistry or related field
2. Minimum 5+ years’ experience in marketing, product marketing or related field
3. Leadership skills to lead teams and shape/lead growth vision and marketing strategy
4. Prior experience in a leadership role with direct reports
5. Team oriented – ability to motivate and work well with diverse, cross-functional teams
6. Excellent oral and written communications skills
7. Ability to motivate and lead a team of direct reports
8. Strong analytical and process skills
Desired Characteristics
1. MBA or Master’s degree in Marketing, Business Administration or related field
2. 7+ years’ experience in marketing, product marketing or related field
3. Deep marketing expertise in market & customer insights, product commercialization and branding
4. Healthcare product/industry acumen
5. Segment experience (where applicable)
6. Innovation – develop new ideas through collaboration and execute on creative ideas
7. Influencing skills – ability to motivate individuals and demonstrate organizational influence
About Us
GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers. www.ge.com
• Collecting win/loss & competitive insight on portfolios at regional level; feedback to global marketing; recommend and develop marketing programs to adjust product positioning and improve win rate.
• Collaborating with commercial leadership and global marketing to develop the region market and growth forecast.
• Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share.
• Providing region input to business cases for products/upgrades that are at concept stage, work with Global Marketing to develop, test and prototype new product ideas
• Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.
• Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD).
• Validating global value proposition and messaging and adapting for regional use.
• Prioritizing and mapping customer segments and works with modality on demand creation activities to achieve NPI and business objectives.
• Developing and supporting product-specific KOL’s and advisory boards.
• Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities.
• Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively.
• Training direct / indirect sales channels.
• Identifying and establishing reference and show sites.
• Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
• Coordinating product training for commercial teams by leveraging Global Marketing and Global Product Management support
• Providing commercial teams product knowledge in product use, differentiation, positioning and pricing
Role Summary/Purpose
Regional Segment Marketing develops a regional segment strategy and piorities including positioning, market segmentation and targeting and installed base retention. This position is responsible for generating growth in a given segment through demand creation and funnel acceleration in partnership with Modality; and supporting future marketing planning by identifying customer insight, market trends, relevant buying centers and personas, and portfolio management.
Qualifications/Requirements
1. Master’s Degree in Bio-Tech, Bio-molecular, Bio-chemistry or related field
2. Minimum 5+ years’ experience in marketing, product marketing or related field
3. Leadership skills to lead teams and shape/lead growth vision and marketing strategy
4. Prior experience in a leadership role with direct reports
5. Team oriented – ability to motivate and work well with diverse, cross-functional teams
6. Excellent oral and written communications skills
7. Ability to motivate and lead a team of direct reports
8. Strong analytical and process skills
Desired Characteristics
1. MBA or Master’s degree in Marketing, Business Administration or related field
2. 7+ years’ experience in marketing, product marketing or related field
3. Deep marketing expertise in market & customer insights, product commercialization and branding
4. Healthcare product/industry acumen
5. Segment experience (where applicable)
6. Innovation – develop new ideas through collaboration and execute on creative ideas
7. Influencing skills – ability to motivate individuals and demonstrate organizational influence
About Us
GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers. www.ge.com
职能类别： 销售经理
公司介绍
GE医疗集团提供革新性的医疗技术和服务，以满足需求，使全世界更多的人能以更可负担的成本获得更好的医疗服务。GE专注于世界至关重要的问题，以优秀人才和领先技术致力于应对行业重大挑战。GE医疗集团在医学成像、软件和信息技术、患者监护和诊断、药物研发、生物制药技术、卓越运营解决方案等多个领域，助力专业医务人员为患者提供优质的医疗服务。
联系方式
- Email：Lei.zhu@ge.com