北京招聘

Essential Responsibilities
• Working closely with the China commercial team to develop and implement plans and strategies that develop brand awareness, create demand and generate sales leads through offline programs and online platform
• Continual improvement of user interface and features of China’s websites to drive site usage and user stickiness/retention
• Implementing and ensuring compliance with corporate branding and visual standards, and delivering right brand message to the target customer group consistently
• Creating and well managing promotion tools, such as printings, adverts, rollups and graphic booth.
• Closely working together with product marketing and sales teams to well plan and organize regional and channel promotion activities and promotions towards specific target groups (seminars, road show, cross-BU activities…) to enhance brand promotion and sales leads generation
• Applying measurement tools to evaluate and improve effectiveness of marketing communications programs and materials, and implement appropriate promotion channels to maximize the ROI.
• Managing customer database and profile, and using direct marketing programs for more focused, accurate and effective target group promotion

Quality Specific Goals:
1. Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
2. Complete all planned Quality & Compliance training within the defined deadlines
3. Identify and report any quality or compliance concerns and take immediate corrective action as required
Role Summary/Purpose
The Marketing Communication Specialist supports Marketing Communication Manager in developing and managing marketing programs both online and offline, to support business growth by providing professional marketing communication expertise.
Qualifications/Requirements
• Bachelor’s degree in Marketing, Advertising or related field and at least 3 years experience in
Marketing communication
• Experience interacting with and coordinating multiple functions/ stakeholders
• Strong event planning and management capabilities
• Strong message drafting and message control skills in both Chinese and English
• Experience at marketing communication and related work
• Open-minded, good team communication skill and capable to drive leadership conversation
• Creative and energetic. Able to work in a dynamic fast-paced environment, and proven experience on developing and implementing programs that help drive growth
• Fluent in Mandarin and English (written and spoken) as well as Microsoft Office tools
About Us
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

GE医疗集团提供革新性的医疗技术和服务，以满足需求，使全世界更多的人能以更可负担的成本获得更好的医疗服务。GE专注于世界至关重要的问题，以优秀人才和领先技术致力于应对行业重大挑战。GE医疗集团在医学成像、软件和信息技术、患者监护和诊断、药物研发、生物制药技术、卓越运营解决方案等多个领域，助力专业医务人员为患者提供优质的医疗服务。