北京招聘

Business Segment

Healthcare Systems

About Us

What do you envision for your future? At GE Healthcare, we strive to see life more clearly. Our "healthymagination" vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing healthcare costs, increasing access and improving quality and efficiency around the world.

We are a $17 billion unit of General Electric Company (NYSE: GE), employing more than 46,000 people worldwide and serving healthcare professionals in more than 100 countries. We believe in our strategy - and we'd like you to be a part of it. As a global leader, GE can bring together the best in science, technology, business and people to help solve one of the world's toughest challenges and shape a new age of healthcare.

GE is committed to diversity . We aim to employ the brightest minds in the world to help us create a limitless source of ideas and opportunities . We believe in hiring talented people of varied backgrounds, experiences and styles - people like you …

Something remarkable happens when you bring together people who are committed to making a difference - they do!

At work for a healthier world.

For more information about GE Healthcare join our LinkedIn Group: [url=http://linkd.in/p3Dqyk] GE Healthcare Global Community[/url] or visit our website [url=http://www.gehealthcare.com/careers]www.gehealthcare.com/careers[/url].

Role Summary/Purpose

The Global Product Marketing Manager leads, coordinates and manages the execution of the global marketing plan for a given product segment/category/portfolio. Identifies opportunities for growth and market share gain. Creates a global product/portfolio strategy including product positioning and current portfolio evolution; installs base growth strategy and collaborates with regional marketing on lifecycle management strategy. Provides input to the new product/solutions roadmap development.

Essential Responsibilities

Key responsibilities include (but are not limited to): •Utilizes Gold Standard marketing practices and skills to develop and execute the marketing plan for a global product segment/category/portfolio. Responsibilities include VOC gathering, Marketing Blueprint development and collaboration, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success •Employs market research, clinical and industry trend analysis, market share and competitive analysis, win/loss tracking and price realization in developing global commercial strategy for a product segment/category/portfolio. •Key contributor to the Growth Playbook and SII with the goal of achieving growth and market share objectives. Collaborates with Product management leaders, regional sales and marketing to develop the orders forecast for the product segment and the segment marketing budget. •Understands customer’s clinical and economic needs, as well as values and benefits sought. Prioritizes customer segments and business opportunities and develops business cases in conjunction with strategic marketing, regional product marketing, product leaders and Business Analysis. •Develops the global marketing plan (portfolio management, marketing strategy, value proposition, positioning etc.) to grow global orders and share. Ensures regional marketing plans are aligned with the global marketing plan and collaborates with regional marketing on selecting the appropriate marketing mix. •Collaborates with Marketing Communications and PR to develop and execute global communication plans. Develops communication “assets” (collateral, images and training tools/courses) that can be deployed in the execution of regional communication plans. Responsible for capturing and reporting upon relevant metrics. •Works with Product leaders, Engineering, Business Analysis and Global Design to provide input to the product development roadmap and to develop, test and prototype new product ideas. •Owns Commercial plans for the global introduction of NPIs. Collaborates with Product leaders and Engineering on developing differentiation, defining product value propositions, collecting evidence of value and creating FDA claims. Works with Marketing Communications on developing positioning/messaging, tools and collateral for NPIs. Works closely with regional marketing on internal training, external launch events/announcements and sales campaigns. •Leads operating rhythm with the segment marketing team to ensure execution of marketing plans (collecting VOC – research, advisory boards, concept testing; communication and promotional plans – events; regional show site development), development of regional Key Opinion Leader relationships in collaboration with regional Marketing and dissemination of best practices and customer success globally. Quality Specific Goals: Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position 1.Complete all planned Quality & Compliance training within the defined deadlines 2.Identify and report any quality or compliance concerns and take immediate corrective action as required 3.Responsible for ensuring legal and regulatory approval of all marketing communications prior to external release

Qualifications/Requirements

1.Bachelor’s Degree in Marketing, Business Administration or related field 2.Minimum 10 years experience in marketing, product marketing or related field 3.Leadership skills to lead teams and shape/lead growth vision and marketing strategy 4.Team oriented – ability to motivate and work well with diverse, global and cross-functional teams 5.Influencing skills – ability to motivate individuals and demonstrate organizational influence 6.Prior experience in a leadership role with direct reports 7.Excellent oral and written communications skills 8.Strong analytical and process skills

Desired Characteristics

1.MBA or Master’s degree in Marketing, Business Administration or related field 2.12+ years experience in marketing, product marketing or related field 3.Deep marketing expertise in market & customer insights, product commercialization and branding 4.Healthcare product/industry acumen 5.Experience managing a global brand 6.Innovation – develop new ideas through collaboration and execute on creative ideas

通用电气（GE) 公司是一家全球领先的科技、服务和金融公司，是全球最大的多元化企业，致力于解决世界上最棘手的问题。GE的产品和服务范围广阔，从能源、石油天然气、水处理、航空、医疗、运输系统、家电、照明，到金融，客户遍及全球100多个国家，拥有30多万员工。杰夫?伊梅尔特先生是现任董事长及首席执行官。

GE公司的历史可追溯到托马斯?爱迪生，他于1878年创立了爱迪生电灯公司。1892年，爱迪生通用电气公司和汤姆森－休斯顿电气公司合并，成立了通用电气公司（GE）。GE是道 琼斯工业指数1896年设立以来唯一至今仍在指数榜上的公司。

2011年GE的年销售达1420亿美元。

GE现有6个产业部门，其中包括：航空、交通运输、医疗、能源、GE金融、家庭和商业解决方案。

GE (NYSE: GE) is Imagination at Work – an advanced global technology, service and finance company that is taking on the world’s toughest challenge. Widely recognized as the world’s largest multi-business company, GE excels in a variety of sectors including energy, oil and gas, water treatment, aviation, healthcare, transportation, lighting, appliances and finance. GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. Jeffrey R. Immelt is Chairman of the Board and Chief Executive Officer of GE.

The company traces its beginnings to Thomas A. Edison, who established Edison Electric Light Company in 1878. In 1892, a merger of Edison General Electric Company and Thomson-Houston Electric Company created General Electric Company. GE is the only company listed in the Dow Jones Industrial Index today that was also included in the original index in 1896.

Total revenue of GE reached $142.0 billion in 2011.

GE is having six businesses including: Aviation, Transportation, Healthcare, Energy, GE Capital, Home and Business Solutions.