北京招聘

Assistant Digital Manager, China - Qeelin

About us

A global Luxury group, Kering manages the development of a series of renowned Maisons in Fashion, Leather Goods, Jewelry and Watches: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin, Girard-Perregaux, as well as Kering Eyewear. By placing creativity at the heart of its strategy, Kering enables its Maisons to set new limits in terms of their creative expression while crafting tomorrow's Luxury in a sustainable and responsible way. We capture these beliefs in our signature: “Empowering Imagination.” In 2017, Kering had nearly 29,000 employees and restated revenue of 10.816 billion.

We are currently seeking an Assistant Digital Manager, China, who will report to the Communication Manager, China, as part of our dynamic team in China.

Your opportunity

Assistant Digital Manager, China is together with the Communications team, manage the Digital strategy and activities of Qeelin in China and ensure proper execution which encompass Branding, Digital, Social media with the aim to maximize brand exposure to establish the brand’s leadership as the indisputable reference in luxury watch & jewelry brand in support the brand retail / wholesale distribution network.

How you will contribute

DIGITAL & SOCIAL MEDIA
● Formulate and execute 360 digital plan
● Allocate, maximize and manage digital marketing budget
● Build and maintain social media presence with the focus to be in sync with global social media platforms
● Develop content strategy, plan and implement social engagement campaigns
● Propose local posts, taking into account the calendar of global posts
● Measure and report performance of social media platforms and digital campaigns and assess against ROI and KPIs
● Work closely with internal and external stakeholders to align benchmarks and strategy
● Create campaigns with call-to-action to drive engagement and leads
● Conduct competitive analysis within digital platforms and social media landscape
● Increase share of digital communication in the current mix, develop efficient plans and creative ideas. Support local teams for proper execution.
● Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in campaigns
● Prepare post campaign performance reviews with the support of local team and local agency
● Manage community management, standardize FAQ to ensure proper customer service support
● Collaborate with PR team to manage blogger outreach to build an active key opinion leaders network to drive brand advocacy

OFFLINE RECRUITMENT & CURIO
● Manage answers to netizens’ comments and questions with support and advice from local team
● Provide digital training to educate the local team on digital landscape and its constant evolution digital marketing awareness, performance marketing, programmatic buying, search engine marketing
● Close collaboration with retail and CRM team on omni-channel and recruitment
● Optimize CRM and generate online-to-offline (O2O) activation to bring additional revenue by boosting traffic, building online community and linking with offline marketing activities

CORPORATE WEBSITE & SEARCH ENGINE
● Track, report, and analyze website analytics and SEO initiatives and campaigns
● Optimize copy and landing pages for search engine marketing
● Perform ongoing keyword discovery, expansion and optimization
● Research and analyze competitor advertising links
● Drive SEO in content creation and content programming

ADMINISTRATIVE & BUDGETS
● To handle all invoice processing
● Monitor and maintain budgets in terms of tracking, consolidation with financial reports on a monthly basis, update planning in relevant areas and forecasting
● Analyze results of all campaigns to ensure activities are on-track with meeting ROIs
● Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

OTHERS
● To work closely with other teams to support product launches, boutique openings and different activities
● Any other tasks assigned by management from time to time


Who you are

Experience, business and technical skills
● University graduates of Retailing or Marketing / Communications
● 5 years working experience and preferably in international retail brands/agencies
● Solid experience in eMarketing, digital or ecommerce field with at least 2 years at supervisory level
● Strong experiences with digital marketing agency are most welcome
● Proactive, innovative, and creative mind set with strong marketing sense
● Excellent English and fluent Chinese are required
● Highly motivated individual with strong written and verbal communication skills
● Good connections with agencies, suppliers and vendors
● Good command of both spoken and written English and Chinese
● Proficiency in MS Words, Power Point, Excel
● Digital savvy – experience in digital & social media activation
● Strong project management skills with ability to multi-task

Soft skills:
● A good team player with positive “can-do” attitude to focus on solutions
● Creative dynamic personality, flair for watch and jewelry and contemporary luxury lifestyle trends
● Well organized, detail-oriented, possess strong financial skills
● Highly motivated, open to new & creative ways of marketing rather than be restricted by status-quo
● International, cosmopolitan, well-travelled individual

Why work with us?
This is a fabulous opportunity to join the Kering adventure and and to actively contribute to the development of the business by becoming part of a thriving Atelier in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

Qeelin 自 2004 年品牌成立以来，每个设计均注入丰富的文化传承意涵，俱以独特美学观点赋予传统符号新生面貌，每件作品均是适合日常佩戴的当代臻品。文艺赋新是对中华文化的珍视，从当代文化中借镜，并赋予全新活力。

品牌取名自Qilin，即「麒麟」，一个吉祥的中国神话动物和爱的象征。Qeelin代表丰富的想象力和精湛的珠宝工艺，为高级珠宝世界注入玩味和惊喜元素。品牌标志性的Wulu系列，将葫芦造型重新打造，延续其在中华传统文化中的吉祥之意。

Qeelin为国际奢侈品翘楚开云集团旗下品牌。