SEM Director
安布思沛(上海)广告传媒有限公司北京分公司
- 公司规模:500-1000人
- 公司行业:广告
职位信息
- 发布日期:2019-02-19
- 工作地点:北京-朝阳区
- 招聘人数:1人
- 工作经验:8-9年经验
- 学历要求:本科
- 职位月薪:2-3万/月
- 职位类别:SEO/SEM
职位描述
Job Description – Search Director
Reporting Line: GM of iProspect
Responsibilities:
· Be responsible for client search accounts management and operations.
· Develop SEM strategy and tactics for campaign and deliver the campaign management.
· Keep SEM optimization to consistently increase the service quality.
· Expand performance approaches not limit to search new products, formats, programmatic buying, e-commerce, social, etc. to help client business.
· Coordinate with other teams for integrated insights and client business proposals.
· With the help of tracking, trends, performance data to build consistent data solution to help build client media performance.
· Lead and coach the team to deliver daily operations, including reporting, accounts operation and bidding, creative materials support, etc.
Qualifications:
· +5 years related working experience in SEM, min. 3 years of team manage experience.
· Familiar with all search platforms including Baidu, 360, Sogou, Shenma, rich knowledge on media products and differences.
· Strong data sense on benchmark by rich SEM management experience and practices.
· Have the ability to develop insights on search marketing trends, consumer search behavior and apply it into client search business.
· Baidu Mid level Certificate is preferred.
· Good at both Mandarin and English, written or speaking.
公司介绍
Website: http://www.iprospect.com/
安布思沛(iProspect)是全球领先的数字化沟通品牌。安布思沛(iProspect)中国是电通安吉斯集团旗下的专业数字效果营销公司。现在北京和上海两地均设有办公室。通过付费搜索、搜索引擎优化、展示媒介服务、比价购物网站、移动营销、归因建模和管理、调研及其它等相关服务,安布思沛(iProspect)为中国乃至全球最成功的广告客户品牌优化其数字营销投资回报率,使其尽可能最大化。安布思沛(iProspect)利用本土专业技术与其全球最好的方法相结合,以此获得最好的效果营销结果。
我们是热情、坚强、真诚的一群人,我们所迸发出的能量不但时刻紧跟这个行业的前沿趋势,更成为塑造这一新兴行业的助推力!我们的努力都是为了一个单纯的目标,一个真正达成商业效益的目标——你一定能在这里与客户携手创造成功,你一定会在这里留下浓墨重彩的一笔!