北京招聘

Essential Responsibilities
Along with those identified below, other duties may be assigned.
 Internal communications leader and driver, R&R including: business GM message development, strategic consulting to leaders, peers, employee culture campaign design and execution, content and message development, platforms, tools, HR & functions focused message and content convey.
 Support external marketing communications:
 Drive direction and strategy for Demand Generation, including development of lead generation programs, implementation and telemarketing/qualification, lead management process in Salesforce.com, campaign and KPI reporting with demonstrated ROI.
 Provide organizational leadership in the development and execution of Marketing Communications campaigns to reach prospective customers, and current customers that: build brand, drive response, educate on core values, and capabilities.
 Drive campaigns through multiple electronic media, including email, website, micro- sites, social marketing, blogs, forums, RSS, and any new technology that develops. Oversee and maintain the use of web portals to strengthen information sharing, community building, and engagement internally and externally.
 Develop and manage promotional events and trade show presence to achieve strategic and business development goals. Develop processes and metrics to ensure the highest level of return on company objectives and investment at events.
 Interact constructively and provide vision and leadership to sales teams and product teams in the development of selling tools and programs that assist sellers in moving through the sales process –from prospecting to closing the sale and post sale follow-up.
 Manage Marcom budget, including processing invoices, tracking expenses and monthly forecasts.
Qualifications/Requirements
QUALIFICATIONS:
 Collaborative, supportive, team-based thinking, and ability to establish and maintain a leadership role
 Detailed Project Management experience within complex projects, and ability to be extremely focused and organized
 High level of capability and experience in delivering results in a rapidly changing and intense environment
 Up-to-date understanding of web marketing concepts, practices, programs, online marketing strategy and analytics including web administration, design, and electronic marketing tools
 Ability to craft and execute value-based messages for the market
 Knowledge of online business metrics/scorecards, campaign analysis, experimental design, segmentation solutions, modeling applications, media evaluation, forecasting and financial calculations (ROI), etc.
 Process oriented and systems thinking

EDUCATION and/or EXPERIENCE:
 Bachelor’s degree in Media, Journalism, PR, Communications, Marketing, or related
 Minimum of five years experience
 Strong message drafting and message control skills in both Chinese and English
 Experience at internal communication or Marketing communications and promotions. Both are preferable.
 Open-minded, good team communication skill and capable to drive leadership conversation
 Fluent in Mandarin and English (written and spoken) as well as Microsoft Office tools
About Us
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

GE医疗集团提供革新性的医疗技术和服务，以满足需求，使全世界更多的人能以更可负担的成本获得更好的医疗服务。GE专注于世界至关重要的问题，以优秀人才和领先技术致力于应对行业重大挑战。GE医疗集团在医学成像、软件和信息技术、患者监护和诊断、药物研发、生物制药技术、卓越运营解决方案等多个领域，助力专业医务人员为患者提供优质的医疗服务。