北京招聘

Essential Responsibilities
• Contributing to the Strategic Planning Process and support activity of regional/operational marketing teams and ensure alignment with global marketing plan.
• Contributing to (in partnership with Product and Sales) the annual region/country integrated marketing plan, ensuring execution of coherent and impactful campaigns.
• Developing and executing demand creation & funnel acceleration programs supporting product and solution launch plans.
• Driving execution of regional segment value propositions and positioning by focusing on high impact marketing events. Manage processes and programs to increase customer awareness, preference, and purchase intent.
• Working with region product marketer(s) to secure product positioning and customer-focus
solutions information across the portfolio.
• Interfacing with the regional sales force on training materials, brochures and other sales tools required for execution of growth objectives adapting these to local market needs as necessary.
• Measuring and monitoring metrics and operating mechanisms to ensure achievement of business
objectives (e.g., lead generation programs, trade show management, etc.)
Role Summary/Purpose
The Field Marketing Specialist is a market and/or segment expert responsible for planning, organizing, and executing programs that either will generate new opportunities for a specific geography or advance existing ones. Always working in partnership with sales, channels and product marketing teams, this role is also responsible to bring customer insights through all deployed programs.
Qualifications/Requirements
Qualifications Required:
1. Bachelor's Degree in Marketing, Business Administration, or related field
2. 3+years' experience in marketing, product marketing or related field
3. Excellent oral and written communications skills
4. Planning and project management skills
5. Experience working with Sales teams and supporting programs to drive awareness and sales.
Qualifications Preferred:
1. MBA or Master's Degree in Marketing, Business Administration, or related field
2. 5+ years' experience in marketing, product marketing or related field
3. Marketing experience in market & customer insights, product commercialization and branding 
4. Healthcare product/industry acumen
5. Innovation - ability to develop/execute on new ideas through collaboration
6. Team oriented - ability to work well with diverse, cross-functional teams
7. Leadership and initiative to drive business objectives
8. Digital Marketing and Social Media
9. Can learn quickly and communicate effectively in a fast-paced environment
About Us
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

GE医疗集团提供革新性的医疗技术和服务，以满足需求，使全世界更多的人能以更可负担的成本获得更好的医疗服务。GE专注于世界至关重要的问题，以优秀人才和领先技术致力于应对行业重大挑战。GE医疗集团在医学成像、软件和信息技术、患者监护和诊断、药物研发、生物制药技术、卓越运营解决方案等多个领域，助力专业医务人员为患者提供优质的医疗服务。