北京招聘

Essential Responsibilities
• Understanding market threats and opportunities, market trends / customer insights and competition
• Developing marketing strategies and the tactical solutions for the responsible segments / brands by smartly applying segmentation, targeting and positioning
• Prioritizing customer segment and product portfolio for driving business growth
• Creating and implementing marketing plans through internal training, customer education, society collaboration, key account engagement projects
• Aligning resources (MPS, R&D, central marketing, Medical, MarCom, PR, etc.)
• Developing and maintaining key opinion leaders (KOL) pool
• Managing budget for promotional activities and travels
• Owning business of the responsible brands / segment through business reviews, key account involvement, performance monitoring and utilization of programs
• Product life cycle management
Role Summary/Purpose
Plan, coordinate and manage all marketing elements for the responsible customer segments including market understanding, marketing plan development, formulating a targeted value proposition and tailoring the marketing mix for the segment. Create and implement marketing strategies for the responsible brands.
Qualifications/Requirements
• Bachelor’s Degree or above in clinical, radiology or medical imaging related major
• 5+ years’ experience in national marketing, product marketing or related field
• Deep understanding in radiology market and customer
• 2+ years’ experience in people management
• Excellent communications / influencing skills
• Strong analytical and process skills
• Strong PowerPoint and presentation skills
• Proficiency in English to support global communication
Desired Characteristics
• Proven performance track record
• Medical imaging product
• MBA or Master’s degree in Marketing or related field
About Us
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

GE医疗集团提供革新性的医疗技术和服务，以满足需求，使全世界更多的人能以更可负担的成本获得更好的医疗服务。GE专注于世界至关重要的问题，以优秀人才和领先技术致力于应对行业重大挑战。GE医疗集团在医学成像、软件和信息技术、患者监护和诊断、药物研发、生物制药技术、卓越运营解决方案等多个领域，助力专业医务人员为患者提供优质的医疗服务。