北京招聘

Job # 346179 1098827

Locations China, Beijing

Job families Marketing

Teams Marketing

#Overview

The Subsidiary Product Marketing Manager (PMM) is accountable for the subsidiary revenue, scorecard and market share for their assigned products in the Subsidiary. The PMM is required to have a strong understanding of their product set, specifically at the 200-300 level, and a deep understanding of customer solutions and strategies. This role is seen as the voice of the products they represent within the subsidiary as well as the leader and the spokesperson for their product set. In addition, they must be able to articulate the local competitive landscape and develop local compete strategies and product differentiation by leveraging corporate and local research, partner insights and customer feedback. The PMM is responsible for leveraging this competitive knowledge and product expertise to drive the relevant business and marketing planning.

The Product Marketing Manager understands, orchestrates, and influences customer campaigns and marketing activities, develops integrated marketing campaigns, and delivers product, solutions and customer campaign feedback to the business. An essential aspect of the role of the Product Marketing Manager is to align the content, timing and delivery of marketing messages and outreach to Microsoft’s customers and partners. The PMM must develop strong partnerships with the segment marketers, customer and partner segment stakeholders to lead and execute the fiscal year local priorities. All relevant marketing teams need to work together to create the most impactful marketing strategy and execution plan possible by customer segment, minimizing ad-hoc and un-integrated customer and partner outreach. The various messages need to be very well aligned, with the end goal to think and act as “One Microsoft” - using a model like OARPi (Owner, Approver, Reviewers, Participants, Informed). In doing this, the PMM is an ambassador of the overall Product Brand and Microsoft CPE (Customer & Partner Experience).

#Responsibilities:

Marketing Planning (20%)

• Work across BGs and Segments to contribute to developing the area product marketing plan and strategy from a commercial perspective for the BG.

• Contribute to execution of product roadmap and product launches

• Drive commercial product marketing strategy implementation and value proposition landing

• Develop competitive tactics to drive target market share gains

Program/Campaign Execution (50%)

• Lead Modern Desktop and Education big bets (as applicable) and contribute to Microsoft 365 Enterprise, Microsoft 365 Business, Security, Frontline Worker, IT Pro and Developer.

• Accelerate Windows 10 Enterprise Deployments and Windows 10 Revenue Growth, through Microsoft 365 Enterprise and Microsoft 365 Business.

• Lead one Microsoft motion for Education by landing Microsoft Education Solutions and Windows 10 S in local market and driving new Education devices and deployment.

• With C+E and Office, ensure Windows 10 value proposition is part of the all-up Security big bet by increasing Windows Defender Advanced Threat Protection attach and usage.

Product Evangelism (30%)

• Maintain product knowledge and evangelize the product internally and externally to Press, enthusiasts, influentials and pre-sales customer scenarios

• Provide product related content like customer benefits, competitive differentiators, and value of the product roadmap to all subsidiary marketing activities, including those owned by Segment marketing, Audience marketing, and other BGs

• Execute product launch activities

• Work closely with segments to develop customer evidence

• Work across the subsidiary to ensure Windows 10 readiness both internally and externally

#Qualifications

Who We Are Looking For

Experiences Required: Education, Key Experiences, Skills and Knowledge:

Experience

• 5-8 years related experience

Skills & Knowledge

• Evangelist and subject matter expert for product

• Deep customer focus and understanding

• Strong analytical skills

• Excellent communicator

• Experienced in core marketing communications functions

Education:

• Bachelor’s Degree (B.S./B.A.) required, relevant fields of study include Marketing, Business, Computer Science

微软本着与合作伙伴共同成长、共同发展的宗旨深入开拓中国本地市场。作为一家软件平台厂商，微软通过合作伙伴业务模式，努力促进信息技术产业生态系统的建设。我们通过合作伙伴把微软的产品和服务送到用户手中，通过合作伙伴基于微软的平台开发丰富的、最适合中国市场的应用产品和解决方案来满足用户的需求。

        微软与政府有关部门及其他机构合作，积极推动缩小数字鸿沟，以帮助各层次、各地区的人们实现自己的最大潜能。多年来，无论是开展“携手助学”支持农村和边远地区教育、推进“农村信息化”建设让农民通过信息技术脱贫致富，还是实施“潜力无限”项目，合作成立社区学习中心，扶助弱势人群，都体现了我们致力于成为优秀企业公民的不懈努力。

        微软通过开发众多的软件产品和服务并提供相应的生产、授权和支持，向用户传递商业价值。目前，微软在中国业务涉及Windows客户端、服务器平台和开发工具、信息工作者产品、微软商务管理解决方案、移动及嵌入式设备、MSN和家庭消费及娱乐产品等七个方面。


        欢迎浏览公司网站：http://www.microsoft.com/china