Programmatic Manager
北京恒美广告有限公司上海分公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:广告
职位信息
- 发布日期:2019-01-21
- 工作地点:深圳
- 招聘人数:若干人
- 工作经验:3-4年经验
- 学历要求:招若干人
- 语言要求:不限
- 职位月薪:1.4-1.5万/月
- 职位类别:其他
职位描述
Key Job Responsibilities
Work with PHD and OMG Specialist Business Units’ Executives, Account Lead, as well as other key stakeholders across the organization to set and execute the affiliate marketing strategy and roadmap for our operation in Shenzhen.
Map the online landscape for both high-value/high-volume managed affiliate account opportunities and long-tail affiliates.
Develop financial models and review competitive reference points to determine effective commission structures for both managed affiliate accounts and long tail affiliates.
Make recommendations on affiliate marketing platforms and tools to utilize.
Determine the KPIs and build the dashboards to track, optimize, and report on affiliate marketing goals and progress.
Build affiliate channel lead generation, conversion, and revenue projections, and align yourself and the team you build around weekly and quarterly goals to meet those projections.
Drive initial business development activities (and ultimately hire a team of affiliate marketing representatives) to sign up and manage affiliate partners across our target industries, verticals, and online properties.
Provide thought leadership, strategic insight, and clear communication (written and verbal) to the client and internal organization on affiliate marketing strategy.
Be in constant communication with team members.
Develop trust of the client as an expert on affiliate marketing.
LIKELY profile (but not fixed)
Bachelor’s degree in: marketing, advertising, communications, economics, engineering, mathematics or statistics
2-3 years of work experience, with recent experience in search or online advertising
Working understanding of DSP, DMP, AdServing and SSP is a MUST.
Advanced understanding and experience with Ad Trafficking
Working understanding of Paid Search and Display (Banner Advertising), Feeds is preferred
Experience working with Microsoft Office Suite
Required Skills:
Self-starter, capable of setting goals and reporting progress against them
Attention to detail in a multi-tasking, fast-paced business environment
职能类别: 其他
公司介绍
作为宏盟集团(纽约证券交易所代码:OMC)旗下的媒介服务公司,宏盟媒体集团是全球领先的营销和企业传播公司。宏盟媒体集团是全球领先的营销和企业传播的整合营销集团,为全球100多个国家的5000多名客户提供广告、战略媒体规划和媒介购买、直销与促销,公关以及其他专业传播服务。
宏盟媒体集团由几个专业媒体公司组成。其中OMD(******************)是享誉世界的具有卓越创新能力的大型媒体传播专家,PHD(****************)是一家凭借开拓性思维领导力和创新性服务获得普遍认可的领先媒体服务公司。
联系方式
- Email:china.sni@omd.com
- 公司地址:地址:span上海市南京西路1788号1788国际大厦11-12层
- 电话:13636613520