北京招聘

China Loc Marketing – Brand Manager

Drive business objective, focus on 3 aspects:

• Communication: strategy development and campaign development  
• Business management: monthly business tracking and analysis. Sensitive for any opportunity and risk.
• Strategy planning (short/mid/long-term including OP for next year and 3>1 plan)

Work closely with area marketing team on communication.

1. >
2. >Develop / drive category strategy execution and business growth

Drive in-market adoption and execution

 

• Reports directly to China Loc Marketing Director, day-to-day work with Marketing Manager as one team.
• Interfaces with GSK CH functional counterparts and local supporting functions (e.g. Analytics, Digital, insight, finance etc.)

KPIs (quantitative and qualitative):

• Annual sales and share targets
• Business satisfaction evaluation
• Compliance with budget & GSK policies
• Positive 360 feedback

Competencies

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Marketing and Commercial Knowledge ?       Understands channels, marketing and commercial operating model ?       Understands consumer, shopper and expert dynamics in the CH business ?       Commercial acumen in relation to market specificities (e.g. pricing, regulatory) ?       Familiar with P&L, budget planning Business Acumen ?       Understand category, sensitive to any changing. ?       Capable of framing and conceptualising complex business problems ?       Embeds business strategy and financials into ways of working   ?       Able to connect and synthesize data sources, research outputs and market trends into recommendations with sound business logic ?       Able to gauge business implications and prioritise efforts accordingly

Leadership

Collaboration and Team work ?       Able to establish strong working relationships across GSK functions and external partners, will engaging sales. ?       Willing to engage beyond own responsibility, help peers and share best practices ?       Interact in an open and honest way – resolve conflicts positively ?       Strong listening and observations skills Project Management ?       Able to structure workplans and deliver projects managing for quality, time and budget ?       Engages business stakeholders and sources input from relevant counterparts ?       Effective in managing multiple simultaneous initiatives ?       Ability to meet short turnaround times and work under pressure Agency Management ?       Capable of engaging with agency, ?       Lead several agencies work as team to meet strategy and achieve objective. ?       Able to challenge vendors and propose initiatives to strengthen relationships and deliver the best output for the business Initiative & Drive for Performance ?       Result oriented and demonstrate a can-do attitude ?       Have a problem-solving attitude and capability vs. business challenges ?       Be self driven and independent - able to identify and pursue solutions ?       Risk balance Presence and Persuasion ?       Excellent communication skills, both verbal and written ?       Able to articulate clear and compelling storylines with key stakeholders ?       Effective relationship building & ability to influence, comfortable engaging senior stakeholders ?       Confident with addressing and resolving conflict ?       Seek and act on feedback to strengthen contribution to business Agility ?       High tolerance for business ambiguity and rapidly changing situations ?       Able to navigate, and influence, the organisation at all levels by adhering to the GSK behaviours  ?       Gets results through others ?       Quickly learn and recover from set backs

Qualifications / Experience

Qualifications

• A minimum of a BA degree

• Excellent English spoken and written

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2. >Experience

• 4+ years of professional experience with direct experience in FMCG/FMCH MKT background

• Experience of working across functions

Proven track record

• Consistent high performance and delivery

• Successfully executing complex projects from design to completion
• Utilizing multi source information in a fast-moving environment

• Leadership in matrix organisation

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