北京招聘

1. Play as the consumer advocator and drive insight orientation within the organization for business decisions & strategies

2 Provide expert perspective on market development & dynamics, on both regular and ad-hoc basis:
- Category trend,
- Market dynamics,
- Competition landscape
- Wyeth brand/ product performance

3. To be a value-adding business partner of brand, fully leverage consumer & market insight to support brand growth:
- Brand equity & business health monitoring/ management
- Brand positioning development/ refinement
- Brand communication development/ refinement
- Brand portfolio management & NPD development

4. Deliver insightful findings and solutions through emerging methodologies, including Ali Uni-Marketing and other big data relevant analytics.
- Market landscape, brand diagnosis & consumer journey
- Media/ TP optimization
- Co-cultivate with TMIC on NPD projects
- other innovative big-data mthodologies/ tools exploration.

Requirement:

* Over 5 years solid working experience in market research. Solid technical knowledge re: all custom research including but not limited to brand equity; macro trends analysis; ideation and qualitative techniques; volumetric and claims; communications testing; shopper and packaging research; ROI techniques and analysis 

* Proven and strong analytical skills,  sensitive to figures.

* Familiar with Ali Eco-System, including Data Bank, TMIC and Strategy Center, or experience in Big-Data consolidation and analytics is a plus.

* Able to prioritize and execute taks in a high-pressure environment

* Ability to present ideas in both technical and user-friendly language                                                                                                                                                                    

 * Good Interpersonal skills with the ability to work cross countries, fluent in Cantonese and English

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