北京招聘

RESPONSABILITIES

- Propose social media communication calendar align with marketing timeline, commercial activities and e-com activities;

- Manage Wechat/Weibo/Youku/Tencent accounts including contents development, post creation & release, update social covers, data collection & analysis

- Work closely with the graphic designer to ensure the best content and output for social media

- Communicate/check/work with digital agencies for campaign plan, execution details, post-buy analysis report

- Maintain solid media relationships with digital press and online platform

- Maintain positive relations with target leading KOLs to involve them in digital projects

- Monitor the brand exposure on social media from KOLs posting and hot topic

- Assist PR in planning and execution of digital press outreach to maximize brand exposure on digital platforms

- Maintain relation with Mall and prepare related social contents/assets to get social coverage

- Support local events in stores by engaging costumers digitally with different ideas and activation in store

- Support develop all the necessary marketing materials related to socials media channels and e-commerce in stores

- Manage the customer service part from social media and in collaboration with our internal customer service

- Support store manager for online VIPs communication

- Manage offline store devices backend platforms with regular update

REQUIREMENTS

- Digital & social media background with 1-2 years working experience in fashion companies and/or social media agencies and/or press offices and/or communication/advertising agencies

- Bachelor degree in related field

- Curiosity, versatility, organization, proactivity, problem-solving and multi-task management

- Pragmatism and spirit of enterprise

- Flexibility and motivation

- Passion for the fashion world and fashion trends

- Social media and social networks knowledge

- MS Office (PowerPoint, Excel, … ) knowledge

- Excellent copy writer ability

- Fluent in English

Calzedonia 集团于1987年在意大利维罗纳成立，旗下包括袜子及泳衣品牌 Calzedonia、内衣品牌 Intimissimi 及 Tezenis、羊绒针织品牌 Falconeri 、葡萄酒商店 Signorvino 和新娘服装品牌 AtelierEmé。

去年，Calzedonia 集团在49个国家开设了242家门店，其中189家在意大利境外。截至2017年年底，Calzedonia 集团拥有4454家门店，其中1696家在意大利境内。