北京招聘

Sr. Digital Designer APAC – Social & 3rd party

Job Title: Senior Digital Designer – Social

Reports To: Director of CMD APAC

Location: Wheelock Square, Shanghai, China.

Organization Unit: Creative Media?

Scope of Job: Asia Pacific

The Purpose

Creative Media team creates the images, films, events and experiences that bring Burberry to life for audiences globally.

This dynamic, creative thinking community is made up of talented specialists including art directors, graphic designs, film directors, editors, producers, project managers, packaging designers and digital natives of all disciplines, all collaborating to explore and execute evermore inspirational and Innovative ways for customers to connect with the Burberry brand.

The Creative Media team is growing into the Asia Pacific region and we are looking for a Sr. Digital Designer focused on social media and third party to join our team. This senior leader will be responsible to lead a highly skillful team for creating content across our social media in Asia Pacific, including Wechat, Kakao, Line and Instagram, and also manage our presence across all the third-party commerce platform such as Tmall, SSG and Lotte. This person will need to be able create bespoke storytelling campaign on social platform, such as H5 campaign on WeChat, Line and Kakao, and also understand the mechanics of e-commerce platform. Speak visual language, and also understand the intricacy of e-commerce UX.

As a member of the APAC Creative Media team, you will be using your experience and talents to lead on Burberry social platform projects across Asia Pacific.

You are a person that

• Thrives in collaboration environments.
• Understand how to protect our brand assets by strictly adhering to our brand style guide and cropping guideline.
• Is proactive and passionate about designing the best social experiences that help elevate the brand visibility in social space.
• Is self-motivated and resourceful with a love for sharing / discussing all things digital design. ?
• Is extremely detail oriented and precise, paired with great layout and typography skills.
• Can confidently articulate creative rationale and able to lead conversations with people from different region.
• Strong at concepting and ideation, especially on creating a bespoke campaign tailored for each social platform.
• Strong and visual art direction, experience at writing a script and treatment are a plus.
• Have a cultural understanding of local Chinese behavior as well as how it pertains to experience design for social platform. ?Understanding about other Asian country such as Japan and Korea is a plus.
• Have a great command of English and Chinese language. Ability to speak another Asian language is a plus.

Required Competencies ?

· 6+ years of industry experience creating bespoke storytelling campaign across different social platform.

· Experience managing brand e-commerce platform such as Tmall is a big plus.

· Exceptional skill-set in graphic / digital design with specific area focus in layout, typography and animation.

· Intimate knowledge of advantage and disadvantage between different social platforms.

· Grasp of general UX principles and has experience collaborating with UX designers in creating experience solutions. ?

· Experience in commanding a photoshoot, working with director, photographers and scriptwriters.

· Obsessive attention to detail for all facets of the design process. ?

· Full command of relevant software tools: Adobe PS, AI, Premier, Media Encoder, Sketch, and Final Cut Pro. Expert in Adobe After Effects are a big plus.

Burberry is an iconic British brand synonymous with innovation and craftsmanship. Based in London under the direction of CCO Christopher Bailey, the brand has a global reputation for pioneering design and fabrics.　Established in 1856 by British inventor Thomas Burberry, the brand has a history of innovation and discovery. Burberry has become defined by its authentic outerwear heritage and the iconic trench coat.Today, the brand operates over 450 stores, employs nearly 10,000 staff in 31 countries worldwide with 92 different nationalities. Burberry is a FTSE 100 company with annual sales of over £1.5billion.　 The business is driven by design, marketing and retail-led strategies with a digital focus and a global reach. With a very clear vision and a distinctive set of values, Burberry consistently stays ahead of trends. By exploring unique brand innovations such as Burberry Acoustic, Art of the Trench and fully immersive runway shows, Burberry continues to connect heritage with cutting-edge technology and digital media. Burberry currently has over 14 million followers on Facebook, over 1.3 million followers on Twitter and has had more than 17 million video views on the Burberry YouTube channel.

Burberry是以创新和工艺为代名词的英国标志性品牌。总部位于伦敦，品牌因为其开拓性的设计和面料享誉全球。品牌由英国创始人Thomas Burberry在1856年成立，拥有一段充满创新和发现的历史。Burberry已经被定义为真正的外衣传承和标志性的风衣。如今，品牌已经经营了超过450家店铺，在全球31个国家92个地区拥有将近10,000名员工。Burberry是FTSE100 中的一员，年销售额超过15亿英镑。公司业务是通过数码科技和全球影响力由设计、市场营销和零售战略共同引导的。在一个非常清晰的愿景和独特价值的确立下，Burberry始终保持领先趋势的地位。通过探索独特的品牌创新如Burberry音乐，“风衣的艺术”网站和完全身临其境的时装秀，Burberry继续连接着传统与前沿技术和数字媒体。Burberry 目前在Facebook已经拥有超过140万的追随者，在Twitter拥有超过130万的追随者，在Burberry YouTube 频道中已经有超过1700万次的视频点击率。