Executive, Ecommerce Marketing 电商市场专员
彪马(上海)商贸有限公司 (PUMA)
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:服装/纺织/皮革
职位信息
- 发布日期:2018-12-29
- 工作地点:上海-黄浦区
- 招聘人数:1人
- 工作经验:2年经验
- 学历要求:招1人
- 语言要求:不限
- 职位月薪:0.9-1.1万/月
- 职位类别:电子商务专员 网站运营专员
职位描述
POSITION SUMAMRY AND KEY TASK DESCRIPTION:
To support and conduct PUMA eCommerce marketing activities(Campaigns, Promotions and routine updatings)in all current and newly open eCommerce stores under the supervision of line manager and smoothly work with other counterparts internal (Brand Marketing, Retail Marketing, Finance, other eCommerce functions) and external (TP, marketplaces, marketing vendors, etc.).
Performance Marketing
-Support performance marketing plan to drive traffic to the stores and ensure execution excellence and accuracy with the support from performance marketing agency/vendor;
-Track and optimize conversion rate and ROIs of all Ads performance with learning and testing;
-Support Line manager to control budget allocation;
- Marketplace Social Content Management
-Follow aligned seasonal or monthly plan of the social content on marketplaces like Tmall Weitao, JD Store News and other emerging channels/tools, ensure all contents qualify needs;
-Support the influencer/KOLs program driving traffic to stores with expected ROI;
eCommerce Initiated Campaign/Promotion
-Support the eCommerce marketing campaign, such as co-branding marketplace promotion, other promotional campaign like Tmall Super Brand Day, HuanJuRi and independent cn.puma.com promotion, etc;
Reporting
-Conduct the weekly, monthly, yearly performance marketing reports or review to share with related team members;
-Support campaign performance reports include Brand Marketing Campaign;
-Archive all plans and reports regularly;
Routines
-Support CRM campaign;
-Consolidate and archive assets from Marketing and Global, share and debrief with cross functions;
-Communicate with cross functions in daily work;
-Learn from competitors and industries and develop basic report;
-Archive contract and quotation, fill POs into SAP, etc;
-Complete other duties assigned by Manager.
Qualification:
Bachelor degree in marketing/ Statistics / Business;
Above 2 years e-marketing experience, with proven Ads investment or content generation skills;
E-commerce as a must;
Working experience in TP/digital marketing/Ecom marketing is preferred;
Fluent in communication;
Working Knowledge of MS office programs (Word, PPT, Excel);
Able to work under high pressure independently and be flexible in working extended hours;
A good team player;
Fast learner, diligent and positive working attitude;
Experience managing vendor relationships;
Detail-oriented and focused on quality control and execution efficiency.
公司介绍
联系方式
- 公司地址:地址:span光华路甲8号和乔大厦C座603-605