广告策略产品经理
精硕科技(北京)股份有限公司
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:互联网/电子商务
职位信息
- 发布日期:2019-03-11
- 工作地点:北京-海淀区
- 招聘人数:2人
- 工作经验:3-4年经验
- 学历要求:本科
- 职位月薪:2-2.5万/月
- 职位类别:产品经理/主管
职位描述
岗位职责:
1. 基于历史投放数据,对于已有的广告定向策略进行优化,提升广告投放效果。
2. 根据客户需求,挖掘出创新的投放策略,进一步提升产品竞争力。
3. 建立量化的投放过程和效果评估体系,并进行数据跟踪,根据数据进行策略调优。
岗位要求:
1.对数据敏感,具有通过数据挖掘解决业务问题的能力,有建模能力者优先。
2.具有良好的沟通协调和理解能力,超强的责任感,能够保质保量地推动工作执行落地。
3.学习能力强,并且对机器学习和大数据有浓厚的兴趣,有相关背景者优先。
4.本科及以上学历,统计,数学,计算机相关专业优先。
5.有2-3年广告投放策略经验者优先。
职能类别: 产品经理/主管
公司介绍
AdMaster是领先的营销数据技术公司,利用先进的大数据技术帮助品牌指导营销策略并预先量化营销效果。
AdMaster is a marketing data technology company that enables the fine tuning of future marketing campaigns with predictive analytics based on cutting-edge big data technologies.
AdMaster架起了品牌、广告主与消费者之间的桥梁,是贯穿各行业和领域的数据枢纽。AdMaster实时日监测并分析来自数字电视、电脑、智能手机和平板电脑的线上广告曝光量数据高达50亿次。我们与国际、国内超百家媒体及上下游合作伙伴保持长期合作关系,保证了AdMaster作为数据枢纽的多方数据源对接和融合。
We bridge the gap between brands, publishers and consumers, and we network among different industries. Each day, we track and analyze ad viewings in real time and collect 5 billion points of information from digital TV, computers, smart phones and tablet computers. AdMaster has long-standing partnerships with hundreds of publishers, and maintains cooperation with prestigious digital marketing platforms in China.
通过监测和分析不同行业的品牌在多种平台上的数字营销投放,AdMaster已经建立了行业标准、媒介规划工具,并积累了丰富的实践案例,帮助品牌实现数字营销投资收益的最大化。
By tracking and measuring digital investments for brands from different industries and platforms, AdMaster has been able to develop benchmarks, best-case practices, and media planning tools that assist brands to maximize the return on their digital marketing investment.
AdMaster成立于2006年。发展至今,现已为超过80%的国际及本土品牌提供数据服务,品牌范围覆盖各行各业。我们在北京、上海、广州、西安有2个研发中心和4个办公室。我们的竞争优势来源于技术的不断创新,并拥有多项研发专利技术,技术研发人才占公司总人数的一半。
Since the foundation of AdMaster in 2006, we have served over 80%of national and international companies from various industries in China. The company now has 3 offices in Beijing, Shanghai, Guangzhou and Xi’an, as well as 2 R&D centers. The solid competitiveness comes from our ever-innovating team – We have developed numerous patented technologies, and dedicated half of the personnel to R&D.
我们是AdMaster,用数据科技创造快乐世界!
We are AdMaster, and we use data technology to make a happier world.
http://www.admaster.com.cn/
AdMaster is a marketing data technology company that enables the fine tuning of future marketing campaigns with predictive analytics based on cutting-edge big data technologies.
AdMaster架起了品牌、广告主与消费者之间的桥梁,是贯穿各行业和领域的数据枢纽。AdMaster实时日监测并分析来自数字电视、电脑、智能手机和平板电脑的线上广告曝光量数据高达50亿次。我们与国际、国内超百家媒体及上下游合作伙伴保持长期合作关系,保证了AdMaster作为数据枢纽的多方数据源对接和融合。
We bridge the gap between brands, publishers and consumers, and we network among different industries. Each day, we track and analyze ad viewings in real time and collect 5 billion points of information from digital TV, computers, smart phones and tablet computers. AdMaster has long-standing partnerships with hundreds of publishers, and maintains cooperation with prestigious digital marketing platforms in China.
通过监测和分析不同行业的品牌在多种平台上的数字营销投放,AdMaster已经建立了行业标准、媒介规划工具,并积累了丰富的实践案例,帮助品牌实现数字营销投资收益的最大化。
By tracking and measuring digital investments for brands from different industries and platforms, AdMaster has been able to develop benchmarks, best-case practices, and media planning tools that assist brands to maximize the return on their digital marketing investment.
AdMaster成立于2006年。发展至今,现已为超过80%的国际及本土品牌提供数据服务,品牌范围覆盖各行各业。我们在北京、上海、广州、西安有2个研发中心和4个办公室。我们的竞争优势来源于技术的不断创新,并拥有多项研发专利技术,技术研发人才占公司总人数的一半。
Since the foundation of AdMaster in 2006, we have served over 80%of national and international companies from various industries in China. The company now has 3 offices in Beijing, Shanghai, Guangzhou and Xi’an, as well as 2 R&D centers. The solid competitiveness comes from our ever-innovating team – We have developed numerous patented technologies, and dedicated half of the personnel to R&D.
我们是AdMaster,用数据科技创造快乐世界!
We are AdMaster, and we use data technology to make a happier world.
http://www.admaster.com.cn/
联系方式
- 公司地址:地址:span中关村东升科技园北领地