北京招聘

Overview of job

We are looking for an Search Supervisor who will control and will be responsible for the development of a holistic Search strategy (paid and natural) for the selected clients that will form his or her portfolio. You will be responsible for ensuring that search best practice and consistency of search planning and delivery are enforced across the Search team, and for delivering PPC and SEO across their portfolio of clients. This role is key in coordinating and delivering ongoing education and guidance in search marketing to clients.

Reporting of the role

This role reports to the Search Head.

3 best things about the job:

1. You will be working on competitive brands that continuously make impact in the market!
2. Working with a proven, fast growing, fast developing team of SEM specialists who are servicing some of the biggest brands in the country
3. Expand your knowledge by connecting and sharing with your peers across the team, including SEO, Social, Programmatic

Measures of success –

In three months:

• Taken ownership and management of client accounts, including hands on implementation and optimization of SEM campaigns
• Built relationships with all key stakeholders and have a good grasp of what’s important to their success
• Started mentoring and developing junior members of the team
• Learned and understood MediaCom SEM value proposition and be able to articulate this confidently

In six months:

• A sound understanding of your clients and campaigns and have presented a number of up weight or new opportunities to develop the client’s SEM activity
• Taken full responsibility for the management of junior team members, working with them on training programs and learning initiatives
• Assisted with new business pitches for both Connect and MediaCom
• Become a trusted advisor to agency and clients and a go to person for all new developments in the industry

In 12 months:

• Effectively and efficiently be hitting all of your client KPIs and targets for the year
• Implemented advanced Search Engine Marketing campaign management and optimization technique
• Developed strategic roadmaps, forecasting plans, and strategic testing, campaign expansion, etc.
• Worked with the team to build out new products, opportunities and projects, to enhance MediaCom SEM product and drive efficiency through the team

Responsibilities of the role:

Financial

• Ensure forecast revenue is met
• Responsible for effectively managing the search spend as planned by director, client or agency

Strategy

• Lead the building of the strategy

New Business

• Lead new business efforts by assisting by preparing proposals, research and data collection
• Actively participates in organization and development of new business pitches with senior level guidance

Client Interaction

• Participates in calls and meetings
• Develops client interaction agendas and materials as needed
• Leads calls when they are relevant to work that has been produced by the Search Manager

Management

• Manages relationships with vendors on their accounts
• Where directed will be responsible for managing search managers to ensure timely and accurate product or results delivery
• Provides input for search manager performance reviews

Tactical

• Maintain knowledge of client's business, competition and latest industry news and trends.
• Responsible for ensuring that the appropriate optimizations are occurring to the client's campaign in line with goals & objectives.
• Provides direction on keyword development to managers and specialists, who are responsible for drafting initial keyword lists
• Reviews keyword list, landing pages, and estimates, finalizes and submits to client for review
• Provides direction to managers and specialists for creative development
• Reviews creative written by managers and specialists, revises as needed and submits final to client for approval
• Provides direction to managers and specialist for trafficking of campaign
• Checks to ensure that action tags are in place on site
• Checks to ensure that campaign is tracking properly immediately after launching
• Works with vendors to set-up accounts in search engines
• Checks status of accounts daily
• Provides analysis and executive summary for quarterly & annual activity reviews
• Provides reporting in PPT format as needed
• Submits completed report to Client
• Takes client through results on monthly and weekly calls
• Implements new testing
• Assists in training other employees on manager job duties and processes

What you will need:

• 4-5 years search experience and/or digital experience
• Preferred degree qualified
• Excellent track record in dealing with clients and multiple internal stakeholders
• In-depth knowledge of digital marketing (marketplace and consumer)
• In depth knowledge of competitive SEM companies
• In depth knowledge of PPC Bid management tools
• In depth knowledge of SEO tools
• Excellent understanding of search techniques (research and evaluation)
• Knowledge of key trends in client and Search market media dynamics
• Strong commercial and financial awareness
• Excellent presentation skills
• Excellent client servicing skills
• Ability to manage workflow effectively both internally and with third parties
• Strong leadership qualities, both strategic and interpersonal
• Working knowledge of Google Adwords, Baidu and Bid-management tools

群邑是WPP集团的一员，是整合了迈势、尚扬、竞立、传立这四家媒体公司而成立的母公司。
群邑是全球领先的媒介投资管理机构。
群邑的根本宗旨是最大限度地提升WPP集团旗下的媒体传播公司的实力，代表我们的客户、股东及员工，以母公司和协作者的角色，增强包括购买、内容创作、体育行销、数字媒体、财务、独有工具的开发及其他核心业务能力上的表现。群邑集团旗下的媒体公司都在全球范围内独立运营，并占有市场领先地位。
群邑致力于通过高效整合其人力和物力资源，从而达到增强购买力、提高创新能力及提升新传播服务质量的目标，并进一步为客户和旗下的媒体公司增添竞争优势。
群邑在中国的8个城市设有分支机构，拥有1800多名员工。群邑在中国的媒介承揽额超过44亿美元 (RECMA 2010) ，是中国最大的媒介传播机构。此外，群邑在对系统专有媒介调研及先进工具开发的投资力度上也高居行业之首。

GroupM is WPP’s consolidated media investment management operation, serving as the parent company to agencies including Maxus, MEC, MediaCom and Mindshare.
GroupM is the global leading media investment management group.
Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation and new communication services, to bring unfair competitive advantage to our clients and our companies.
GroupM employs more than 1800 people in eight cities across China. With total media billings in excess of US$ 4.41 billion (RECMA: 2010 Definitive), GroupM is China’s top media communications group and the industry’s biggest investor in syndicated and proprietary media research and optimization tool development.