北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展经理招聘

Digital Marketing Manager

大昌华嘉商业(中国)有限公司 - 医药保健部

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:制药/生物工程

职位信息

  • 发布日期:2012-11-02
  • 工作地点:上海
  • 招聘人数:1
  • 工作经验:五年以上
  • 学历要求:本科
  • 职位类别:市场/营销/拓展经理  

职位描述

Job Descriptions:

1.Drive development and implementation of digital marketing strategies and innovations to identify growth opportunities
2.To plan and create sitemaps, wireframes and other architectural documents, as needed based on firm understanding of UI and navigation planning
3.Identify and champion best practices for local market digital planning, tracking, and measurement
4.Identify & recommend with in-depth review of new Internet opportunities,
process improvement, system enhancement to the management
5.Develop metrics that map to website or marketing KPI
6.Closely collaborate with internal marketers to develop monthly marketing activity
calendar and resources, including websites, emails, banners and database,
and facilitate execution of activities, ensure seamless execution of campaigns
7.Support social media efforts and identify specific tactics to implement for global/regional launches
8.Track, review, monitor and analyze website and digital campaigns metrics to show positive ROI
9.Work with digital agencies to drive new digital ideas for the customer across all touchpoints


Job Requirements:

1.BA degree or above in marketing or business related
2.At least 5 years of experience in Digital Marketing function in FMCG, Food, cosmetics, or other related industries
3.Experience with managing corporate/brand websites & customer databases
4.Be a self-starter & have the ability to take responsibility for key projects
5.Ability to effectively communicate key Marketing deliverables to Company management
6.Ability to champion Digital Launch issues within the Global / Regional / Market team environment
7.Agency Planner Background
8.Good understanding on mobile application and media
9.Tech background is a plus

公司介绍

DKSH Business Unit Healthcare is the leading Market Expansion Services provider for healthcare companies seeking to grow their business in Asia. Custom-made offerings comprise registration and market entry studies as well as importation, customs clearance, marketing and sales to physical distribution, invoicing and cash collection. Products available through DKSH Healthcare include ethical pharmaceuticals, consumer health, over-the-counter (OTC), as well as medical devices. With 150 business locations in 14 countries and around 9,200 specialized staff, Business Unit Healthcare serves over 150,000 customers and generated net sales of around CHF 4.544 billion in 2014.

大昌华嘉医药保健部是领先的为药品,非处方药(OTC),保健消费品及医疗器械产品的公司提供市场拓展服务的专家,提供涵盖产品注册、进口、生产、市场推广和销售、物流及售后服务的全面完整的服务项目。医药保健业务单元分布于全球14个国家150个营业网点,拥有9,200位专业员工。2014年 ,医药保健部为超过150, 000位客户提供服务,并取得净销售额45.44亿瑞士法郎的业绩表现。

联系方式

  • 公司地址:地址:span北京市朝阳区光华路7号汉威大厦