北京招聘

工作任务和职责



1 - 汇报关系
此职位员工将直接并单独汇报给首席市场营销总监（以下简称为CMO）

2- 工作职能
在完成CMO分派的任务以外，员工还将负责以下工作内容：

品牌经理，此职位员工将负责以下工作内容

？ 建立并推广360度市场营销策略，实现品牌目标；
？ 负责市场分析、预算调控和销售计划（授权市场细分和产品种类）；每月定期品牌分析（观众数据和电视点评率统计）
？ 结合《360度营销原则》负责建立线上线下活动、战略联盟合作、零售商和合作方合作的各项策略；开展品牌合作项目计划，管理预算，项目，跟踪活动计划并及时想上级汇报情况
？ 更新品牌宣传方案，品牌活动方案和多媒体宣传方案
？ 根据销售指标创造新构思和传播信息，准备销售和重要客户方案
？ 树立品牌标准（包括设计、广告等相关方面）以及授权相关市场预算
？ 在公司会议上做有关品牌和市场营销的演讲
？ 与公司各个部门密切合作，其中包括：销售、设计部门、出版社、动画工作室、互联网机构、图形和行业设计工作室以及活动中介
？ 发起并管理市场调查和重点群体， 跟踪公司行业市场趋势
？ 建立与中介公司的合作（包括创意中介、活动中介、销售商点）
？ 与销售团队一起参与与合作伙伴和被授权方的合作谈判
？ 参加专业研讨会、会议、展览和协商会议
？ 给销售和其他部门培训、讲解、介绍品牌发现
？ 为产品授权管理建立市场、销售、教育和财务计划
？ 为公司管理层建立每月和每季的报告
？ 在与销售团队合作，是负责支持销售策略和实现目标的结果


SERVICES and RESPONSIBILITIES

The Employee will have the following main responsibilities

1 - REPORTING LINES
The Employee will report to the CMO (Chief Marketing Officer)

2- Responsibilities of the employee
Further than the responsibilities that the CMO will indicate to the employee, the employee will be responsible as:

BRAND MANAGER
？ Developing and implementing of 360° marketing strategy and objectives for brand;
？ Analysis, budgeting and sales planning (segments and categories for licensing);
monthly brands analyzing (data of audience and TV ratings statistics)
？ Initiating ATL & BTL activities, strategic alliances and integrated promo programs by «principle of 360°» with retailers and partners;
initiating co branding projects and partnerships, managing budgets, projects and programs tracking and reporting as necessary;
？ Working out and updating brand description presentations, brand's activities presentation, multimedia presentations.
？ Working out the ideas and communication messages according sales target list, preparing presentations to sales department & key accounts.
？ Controlling of brand standards (designs, advertorials, etc.) and marketing budgets of licensees;
？ Holding presentations about brands and marketing activities on corporate meetings;
？ In-close cooperation with company’s departments: sales, design department, publishing house, animation studio, Internet-Agency, Graphic and Industrial Design Studio, Event-Agency;
？ Initiating and managing market researches and focus-groups, tracking market trends in company’s industry
？ Initiating the liaising with subcontractors (creative agencies, event agencies, POS-producers);
？ Participating in negotiations with partners and licensees with sales team;
？ Participating in professional seminars, conferences, exhibitions and round-tables.
？ Holding presentations and BRAND DISCOVERY trainings for sales and other department’s team.
？ Control developing marketing, sales, editorial, and financial plans for product lines of licensees.
？ Develops monthly and quarterly reports for management.
？ In collaboration with the sales team, is responsible to support the sales strategies and to achieve the targeted results

Company: Riki Group China, part of the International Riki Group and producer of the Kaixinqiu animation series. Riki Group produces in Beijing and St. Petersburg and is also actively developing new media strategies, online games, events, publishing and educational tools. We are currently growing at a very fast pace.
公司简介：瑞奇中国是瑞奇国际集团在大中华地区的子公司，是著名动画系列片“开心球”的制片商。瑞奇集团在北京和圣彼得堡设有动画工作室。除了动画制作，瑞奇集团的业务涉及多领域，包括：新媒体、网络游戏、市场活动、图书出版及教育。公司现处于快速发展阶段。