北京招聘

工作任务和职责

此职位员工将负责以下工作内容

- 汇报关系
此职位员工将直接并单独汇报给首席市场营销总监（以下简称为CMO）

- 主要职责：

调研分析
1. 授权市场情况的编写与更新
2. 根据授权市场情况制作编写行业概况
3. 品牌持有商的销售分析
4. 统计、分析电视放映情况：相近指数，等级 ；统计、分析网络活动情况：品牌活跃度，公司活跃度
5. 市场调查，社会群体意见调查，重点群体调查
6. 竞争对手的监测
7. 根据关键绩效指标监测营销活动和手段的成效
8. 对市场活动进行分析和监测，及KPI数据分析
9. 获取每月视频网站及社交网站的数据，并撰写分析报告



线上推广
10. 负责企业社交网站和合作网站主页的日常维护，保证品牌传播的有效性和及时性
11. 负责微博等社交网络的内容撰写和发布；负责网络推广创意及执行，对线上活动进行日常监控和推广
12. 获取其他动漫相关社交网站的信息，跟踪行业内最新动向；执行品牌旗下视频项目的推广
13. 负责搭建与行业相关网站的合作
14. 负责对网站上品牌相关的描述和宣传标语进行撰写和更新
15. 撰写每月线上推广总结报告


SERVICES and RESPONSIBILITIES

The Employee will have the following main responsibilities

- REPORTING LINES
The Employee will report to the CMO (Chief Marketing Officer)


- Key Responsibilities:

Analytics
1. Forming and updating licensing card, segmentation;
2. Forming the industries' reviews according to licensing card;
3. Analysis of licensees' sales;
4. Analysis and forming statistics of broadcasting on TV: affinity index, ratings;
5. Analysis and forming internet statistics: growth dynamics of brands and company mentioning;
6. Holding of marketing researches, opinion polls and focus groups;
7. Competitors' monitoring;
8. Monitoring of marketing activities and campaigns effectiveness according to KPI; Carrying out of one-time analytic and monitoring tasks.
9. Write monthly report about growth dynamics of brands on video and social websites
Social Media
10. Oversee all day-to-day social media operation, to ensure our company’s brand is well represented across all social media platforms.
11. Generate and manage content for social media channels; carry out online activities on each social website; run daily online activities
12. Keep on top of what is being talked about on other blogs and news channels regarding animation industry in China
13. Build good relationships with other bloggers in the industry
14. Contribute to writing brand descriptions, slogans and text for our website
15. Write monthly activity promotion report

Company: Riki Group China, part of the International Riki Group and producer of the Kaixinqiu animation series. Riki Group produces in Beijing and St. Petersburg and is also actively developing new media strategies, online games, events, publishing and educational tools. We are currently growing at a very fast pace.
公司简介：瑞奇中国是瑞奇国际集团在大中华地区的子公司，是著名动画系列片“开心球”的制片商。瑞奇集团在北京和圣彼得堡设有动画工作室。除了动画制作，瑞奇集团的业务涉及多领域，包括：新媒体、网络游戏、市场活动、图书出版及教育。公司现处于快速发展阶段。