Senior Marketing Executive
万宝龙Montblanc
- 公司规模:150-500人
- 公司性质:外资(非欧美)
- 公司行业:奢侈品/收藏品/工艺品/珠宝
职位信息
- 发布日期:2019-02-24
- 工作地点:上海
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:2-2.5万/月
- 职位类别:市场/营销/拓展专员
职位描述
WORKING RELATIONSHIPS:
REPORTS TO: Assistant Marketing Manager
INTERFACES:
internal: All operational sectors/departments
external: Digital medias, media agency, suppliers
KEY ACCOUNTABILITIES:
1. Media Strategy Support, Digital Media Plan & Execution:
Work with line manager to:
Support overall media strategy development;
- Plan for overall strategy of digital advertising campaigns;
- Come up digital strategy and platform selection;
- Support for tracking matrix.
Be responsible on daily basis to:
- Update and plan monthly/campaign digital spot plan;
- Track and evaluate daily/weekly/monthly campaign performance;
- Maintain central tracking system and database.
Assist line manager to:
- Prepare and submit regular regional/global report;
- Participate in regional/global meetings and discussion for local adaption etc.
2. A&P Consolidation and Management:
As a key player to support with:
- Whole team’s A&P Consolidation;
- A&P checking and alignment with finance team;
- A&P spending & forecast tracking;
- A&P monthly report;
- Function spending application and process in SAP system.
3. Content Creation Execution:
Assist line manger to:
- Adapt global content to local usage;
- Support local content creation, digital media cooperation and document preparation.
4. Reporting/Analysis:
- As a key member for marcom team key project driving;
- Assist line Manager on administrative activities;
- Analyze and report marketing data.
Competences:
- Bachelor degree or equivalent qualification in English, Marketing preferred;
- Min. 5 years working experience in media function;
- Media agency planning team background is a must;
- Good at both planning and execution;
- Strategic thinking, result-oriented and can work under pressure and independently;
- Great inter-personal communication skills & team-work spirit;
- Fluent in Mandarin & English;
- Skillful in PC (PPT, Excel, Word, etc.).
职能类别: 市场/营销/拓展专员
公司介绍
万宝龙隶属于全球***的奢侈品集团之一—历峰集团,是具有百年历史的国际著名品牌。公司产品包括珠宝、腕表、皮具和书写工具等四大系列。以精湛的传统欧洲手工制造、设计别出心裁、物料华贵精致而闻名于世。万宝龙进入中国市场10多年,目前在40个城市有100家专卖店,共有400多位员工。
我们欢迎乐于尽责,愿意与公司一同发展的人士加入。
我们欢迎乐于尽责,愿意与公司一同发展的人士加入。
联系方式
- Email:Startup@richemont.com
- 公司地址:南京西路1168号中信泰富广场1902-1908室 (邮编:200041)
- 电话:13817845925