北京招聘

只有入围的候选人将会收到通知。

Job Description: Marketing & Communications Manager, Beijing

Job Summary

Responsible for planning, customizing and implementing local TWG Tea marketing strategies and public relations activities, both external and internal in Beijing. Oversee development and implementation of support materials and services in the area of marketing and public relations. Direct the efforts of the local PR agency and coordinate at the strategic and tactical levels with the other departments of the company.

Primary Relationships

The position reports directly to the General Manager in Beijing and the Assistant Director of Marketing & PR at TWG Tea China headquarters in Shanghai.

Within the organization, this position has primary working relationships with the General Manager and the Operations team in Beijing, and the Marketing & PR team at TWG Tea China headquarters in Shanghai.

The position has secondary working relationships with the Marketing, PR and Digital teams at the TWG Tea Global headquarters in Singapore.

Outside the organization, the position coordinates primarily with the local PR agency, the media, mall and department store marketing teams where TWG Tea is a tenant, marketing partners, and any other service providers (event organizers, social media vendors, etc.).

Responsibilities

Marketing, communications and public relations

1. Responsible for creating, implementing and measuring the success of:

? a comprehensive local marketing, communications and public relations program that will enhance TWG Tea’s image and position within the marketplace and the general public; and,

? coordinating with local PR agency and TWG Tea Shanghai office for all local marketing and public relations activities and materials including publications, media relations, advertising and so forth.

2. Ensure consistent articulation of TWG Tea’s desired luxury image and positioning locally.

3. Responsible for corresponding with TWG Tea Shanghai office to obtain editorial direction, design and production of all TWG Tea materials.

4. Coordinate media interest and ensure regular contact with target media and appropriate response to media requests in collaboration with the assigned PR agency.

5. Act as TWG Tea’s representative with the media.

6. Coordinate the appearance of all TWG Tea’s advertising, print and electronic materials such as letterhead, use of logo, brochures, etc.

7. Regularly monitor trends and inform TWG Tea headquarters of developments in luxury, retail and F&B industries.

8. Lead projects as assigned, such as cause-related marketing and special events.

9. Effectively manage any crises in collaboration with local PR agency and TWG Tea headquarters.

10. Advise on social media strategies and manage local accounts in accordance with TWG Tea brand guidelines.

Planning and budgeting

1. Responsible for ensuring that PR agency achieves targets, goals and objectives.

2. Develop annual plan and budget for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance.

Qualifications

Required:

? Minimum of 5 years’ experience in marketing, communications or public relations with demonstrated success, preferably in the luxury retail sector.

? Bachelor’s degree in journalism, marketing, public relations preferred. Graduate degree in a related field is desirable.

? Past experience working in a PR agency or luxury brand PR department is preferred.

? Applicants must be fluent in written and spoken Chinese & English.

Other:

? Demonstrated skills, knowledge and experience in the design and execution of luxury marketing, communications and public relations activities.

? Strong creative, strategic, analytical, organizational and personal skills.

? Demonstrated successful experience writing press releases, making presentations and negotiating with media.

? Computer literacy in word processing, data base management and page layout.

? Commitment to working in cross-functional teams.

? Strong oral and written communication skills.

? Ability to manage multiple projects at a time.

? Out-of-town, overnight travel might be required from time to time (less than 10%).