北京招聘

Purpose

As IKEA expand quickly in China, a good brand establishment through strong Public Relations is crucial for long term success in each market. Therefore a strong local PR covering both Corporate and Commercial communication is needed to strengthen the image and profile of IKEA as a corporate entity - our approach to business (in all areas), our ethics, value practices, credibility etc. Local PR shall contribute to the overall image of IKEA as a company in the eyes of all external organizations – media, government, NGO's. embassies etc. Local PR shall support IKEA's corporate identity and image and result in IKEA being seen as a as an innovative company and one of the best sources of knowledge, design expertise and inspiration as well as a trusted company (vision driven and a good place to work).

Mandate

Good media relationship is built on understanding, communication, trust and useful information exchanging. An experienced and knowledgeable local PR manager will help store build positive image around brand and range by active, creative relationship building. This person will contribute to national PR strategy and investment plan to the local market to secure best ROI. Local PR is a crucial member in LM function with good relationship with local media and Key Opinion Leaders (KOL), strong interest and rich knowledge of IKEA brand and range. This person will act as an IKEA ambassador in front of local media and KOL.

Motivation

IKEA vision & business idea

Strong interest in home furnishing and improving life at home and love to share externally

Energy on building strong IKEA brand in local market

Working with people and active communication

Continuous improvement

Capability

Able to influence people with strong local market insight and IKEA way of marketing communication

Able to build up close relationships with local media & KOL

Ability to lead PR activities, from event to interview

Have highly effective and creative written and verbal communication skills.

Able to lead and coach local PR agency

Able to lead, coach and develop people

宜家起源于瑞典南部小镇斯马兰省。 1943年，创始人英格瓦？坎普拉德创立宜家， 从一平方米走向了世界。 1998年1月，宜家在中国的***家商场在上海开业。 截止目前，宜家在中国拥有33家商场，1家小型商场，2家体验店，1家城市店，3个购物中心，2个顾客体验中心，1个顾客服务中心和11个物流顾客配送及服务单元，并与超过15,000名员工共同成长。从2008年起，宜家中国连续十二年蝉联由优兴咨询（UNIVERSUM）颁发的最具吸引力雇主这一称号。
在宜家，我们的人才理念是要为那些脚踏实地，诚实正直的人们提供发展机会，不仅是职业的发展，还有个人能力的发展。因此关于员工，我们从不会对他们的性别、年龄、学历、民族、宗教信仰、生活背景等因素作具体的要求或限制，只要被证明是最适合的人选，就会被录用，并与我们共同成长。