北京 [切换城市] 北京招聘北京市场/营销招聘北京市场分析/调研人员招聘

LOCAL Marketing Analyst

北京宜家家居有限公司

  • 公司性质:外资(欧美)
  • 公司行业:批发/零售

职位信息

  • 发布日期:2017-12-08
  • 工作地点:北京
  • 工作经验:3-4年经验
  • 职位月薪:0.8-1万/月
  • 职位类别:市场分析/调研人员  

职位描述

职位描述:
Purpose
To strengthen the knowledge and understanding of local market and customers, we need the person who can steer the market research and customer understanding for local market, with focus on PMA. Also the person could lead the sharing of local market knowledge within the store management group and whole organization. And the person should be responsible for IKEA catalogue distribution in the market, and continuously improve the distribution quality at local market.
Mandate
Keep a steady eye on the PMA and what is going on there. Improve the distribution by closely working with different vendors.
To drive the local market research plan based on needs. Conduct own investigations when needed with simple means. Marketing database gives possibilities.
Main Responsibilities and Duties
Manage and improve the catalogue distribution at local market to secure the best result (achieving KPI and smooth vendor cooperation)
? Develop clear distribution plan based on China distribution strategy & plan
? Work together with and drive local vendors to improve distribution quality.

Drive the local market research plan based on local needs, and secure the research plan implementation in a professional way
? Collect the needs for market (PMA, consumers, and customers) understanding and formulate the local research plan based on thinking how to support the brand establish and commercial priorities.
? Work together with research vendors and secure the research quality.
? Give relevant input and prepare highlights on local research.


 Knowledge
A strong understanding of IKEA Marketing.
Very good understanding about statistics, research method and data analysis
Good background could be either behaviour science (psychology, sociology, anthropology) OR economic/finance with an interest in consumer behaviour.


 Motivation
Passion for Learning!
Strategic thing and analyzing provided to the whole organization
Working with people
Continuous improvement
Business success through motivated working team (internal and external partners)

 Capability
Able to think strategically and formulate research and distribution plan for the city and PMAs.
Able to communicate with management teams.
Able to lead vendors (research and distribution) in a high drive role.
Have effective written and verbal communication skills in English and Chinese.

职能类别: 市场分析/调研人员

公司介绍

宜家起源于瑞典南部小镇斯马兰省。 1943年,创始人英格瓦?坎普拉德创立宜家, 从一平方米走向了世界。 1998年1月,宜家在中国的***家商场在上海开业。 截止目前,宜家在中国拥有33家商场,1家小型商场,2家体验店,1家城市店,3个购物中心,2个顾客体验中心,1个顾客服务中心和11个物流顾客配送及服务单元,并与超过15,000名员工共同成长。从2008年起,宜家中国连续十二年蝉联由优兴咨询(UNIVERSUM)颁发的最具吸引力雇主这一称号。
在宜家,我们的人才理念是要为那些脚踏实地,诚实正直的人们提供发展机会,不仅是职业的发展,还有个人能力的发展。因此关于员工,我们从不会对他们的性别、年龄、学历、民族、宗教信仰、生活背景等因素作具体的要求或限制,只要被证明是最适合的人选,就会被录用,并与我们共同成长。