品牌经理
传音控股上海研发中心
- 公司规模：5000-10000人
- 公司性质：民营公司
- 公司行业：通信/电信/网络设备
职位信息
- 发布日期：2017-11-30
- 工作地点：深圳-南山区
- 工作经验：无工作经验
- 职位月薪：30-40万/年
- 职位类别：产品/品牌经理
职位描述
职位描述：
Position : Brand Manager, Global Marketing ( Itel & Spice )
Job description :
Assist Brand Director to develop the brand strategy and integrated marketing plan.
Key responsibility :
1) Support Brand Director on annual brand strategy and planning, identify new business opportunities and formulate execution plan.
2) To initiate and lead consumer understanding for brand communication development. Collaborate with Consumer insight team to extract relevant consumers insights.
3) Monitoring and analyzing brand performance against goals and competitors; coordinating regular meetings and preparing regular reports outlining the brands’ performance.
4) Constantly monitors the competitive environment and translates knowledge into brand plans that will create competitive advantage for their brand.
5) Ensure all brand program aspects are consistent with agreed brand foundations.
6) Responsible for measuring and monitoring the brand performance ongoing.
7) Lead the development of integrated marketing communication plan against the brand.
8) Build cross functions collaboration to ensure annual communication plan delivery, including BTL promotion, PR and IMC.
9) Coordinate agencies to deliver approved IMC plans
Position : Brand Manager, Global Marketing
Minimum qualification :
Bachelor degree above.
Min 6 years marketing or brand management experience.
Mature, strong analytical capability and result oriented.
Strong communicator and team player, proactive and self driven
Proficiency in Mandarin and English
Position : Brand Manager, Global Marketing ( Itel & Spice )
Job description :
Assist Brand Director to develop the brand strategy and integrated marketing plan.
Key responsibility :
1) Support Brand Director on annual brand strategy and planning, identify new business opportunities and formulate execution plan.
2) To initiate and lead consumer understanding for brand communication development. Collaborate with Consumer insight team to extract relevant consumers insights.
3) Monitoring and analyzing brand performance against goals and competitors; coordinating regular meetings and preparing regular reports outlining the brands’ performance.
4) Constantly monitors the competitive environment and translates knowledge into brand plans that will create competitive advantage for their brand.
5) Ensure all brand program aspects are consistent with agreed brand foundations.
6) Responsible for measuring and monitoring the brand performance ongoing.
7) Lead the development of integrated marketing communication plan against the brand.
8) Build cross functions collaboration to ensure annual communication plan delivery, including BTL promotion, PR and IMC.
9) Coordinate agencies to deliver approved IMC plans
Position : Brand Manager, Global Marketing
Minimum qualification :
Bachelor degree above.
Min 6 years marketing or brand management experience.
Mature, strong analytical capability and result oriented.
Strong communicator and team player, proactive and self driven
Proficiency in Mandarin and English
职能类别： 产品/品牌经理
公司介绍
传音控股是一家致力于为全球新兴市场国家提供当地消费者最喜爱的移动通信产品的公司，旗下拥有新兴市场著名手机领导手机品牌TECNO、itel、Infinix和Spice。经过10年的发展，传音现已成为手机行业的中坚力量，全球员工超过10000名，目前传音的全球销售网络已覆盖尼日利亚、肯尼亚、坦桑尼亚、埃塞俄比亚、埃及、阿联酋（迪拜）、沙特、印度、巴基斯坦、印尼、越南、孟加拉等50多个国家。公司秉承着“Together， We Can！（共创、共享）”的理念，追求公司、员工、用户的共同发展。更多信息请查阅公司官网：*****************
联系方式
- 公司地址：地址：span重庆市渝北区仙桃街道数据谷东路19号