北京 [切换城市] 北京招聘北京生产/营运招聘北京营运经理招聘

电商运营经理

上海万宝锐旗企业管理有限公司

  • 公司规模:500-1000人
  • 公司性质:民营公司
  • 公司行业:专业服务(咨询、人力资源、财会)

职位信息

  • 发布日期:2017-11-24
  • 工作地点:上海-闸北区
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 语言要求:英语
  • 职位月薪:2-2.5万/月
  • 职位类别:营运经理  

职位描述

职位描述:
1. 根据公司的战略目标,制定电子商务(天猫、淘宝、京东等电商平台)整体营销及推广方案,包括商品结构方案制定、商品组织、商品视觉展现策划、活动策划及有效的广告宣传和促销、商品订单管理、物流配送及售后服务等跟踪与协调,并实施方案完成销售目标;
According to the company strategic objective, develop the marketing programs and promotional programs for marketplace(including Tmall, JD, Taobao, etc.), including structure schemes, organization, visual representation design, online activities planning, effective advertising and promotion, order management, the tracking and coordination of logistics distribution and after-sales service ,as well as the sales target achievement based on the implementing plan ;
2. 负责研究市场和用户需求,提出电商产品发展计划和电商产品需求,与相关部门积极沟通,推动技术、开发、运营等相关人员紧密合作,完成产品研发及达成产品上市;
Responsible for market research and customer demand, propose the product growth initiatives and product requirements of E-commerce, communicate with related department, strive for even closer cooperation with Technology, development, operation staff, complete the product development and product launch;
3. 根据公司的产品和市场定位,整合相关资源,建立、维护电商销售网络与渠道管理体系,合理选择线上的渠道进行网络品牌推广和销售,提高电商销售业绩,提升公司品牌形象;
According to the product and market positioning, integrate resources, establish and maintain the sales network and channel management system, select the online channel for the brand promotion and sales, increase sales achievement and enhance the company brand image;
4. 分析上线产品的运营数据,定期撰写产品运营分析报告,提出产品改进意见,不断提高在线产品运营效率,持续改善用户体验;
Analyze the data of online product,prepare the analysis report of product operation regularly, provide the product improvement suggestion, keep increasing efficiency of online product and improving the reflective of user satisfaction;
5. 负责部门各项管理工作,保证电商各流程的高效运作,对电商工作情况进行具体分析并做出改善建议;
Responsible for the department management, to ensure the efficient operations on marketplace, analyze the E-commerce operation and advise the improvement plan.
6. 根据经营方针和部门业务需要,负责本部门人员招聘、调配、培训、指导、监督、绩效考核(激励和评估);
Handle the departmental recruitment, transfer, training, coaching, supervision, and performance appraisal according to the management policy and the business needs;
7. 负责完成wed、移动端、后台端的原型、流程和交互界面设计,编写技术需求文档,协助技术开发团队理解和掌握需求;
Responsible for the design of the Prototype, process, interactive interface of wed, mobile, background server, write the documentation of technical requirements,assist the development team to understand and know the requirement.

任职资格:
1. 本科以上学历,市场营销、工商管理和电子商务等相关专业为佳;
Bachelor degree or above, major in Marketing, Business Administration, E-commerce or related field;
2. 具有5-7年消费品行业电商相关岗位操盘经验,能有效驾驭网站、微信等新媒体的运营推广和销售工作;有自媒体、互联网媒体流量合作推广经验的优先考虑;
5-7 years working experience in FMCG E-Commerce operation, effectively navigate the promotion, sales of network, WeChat and so on; experience in the traffic promotion of we media, Internet media is preferred;
3. 深刻理解并熟悉电子商务运营和盈利模式,具备运营平台战略规划、网站宣传推广、活动策划及运营管理能力;具有中老年电商平台运营经验的优先考虑;
Detailed knowledge of E-Commerce operation and profit model, have marketplace strategic planning, web sites promotion, activities planning and operation management ability;experience in E-Commerce operation of middle-aged and elderly people is preferred;
4. 熟悉相关行业电子商务市场动态,具备策划产品设计经验,在网络经营和产品策划方面有成功案例;
Familiar with related E-Commerce market dynamic, experience in product planning, successful cases of Network management and product planning;
5. 组建和培训团队经验丰富,既往销售业绩良好;
Good experience in team building and training, good previous sales performance;
6. 有担当精神和高度的责任感,有创业心态,能承受较大工作压力;
High sense of responsibility, mentality of entrepreneurship, can work under high pressure;
7. 工作耐心细致,具备较强的沟通协调能力和团队精神。
Working patiently and carefully, good communication skill, good team player.

职能类别: 营运经理

公司介绍

    上海万宝锐旗企业管理有限公司(简称锐万宝锐旗)是中国具创新的专业人力资源服务供应商,世界500强人力资源巨头万宝盛华集团 (ManpowerGroup)合资公司。
 
    锐旗人力集团创立于1992年,专注于消费品、制造、服务、公交物流等行业的招聘、派遣服务、岗位外包,终端促销活动外包,人力资源事务外包,产线外包,呼叫中心外包,理货作业外包等业务,帮助客户规范用工、降低人力成本、专注于核心业务,提升运营绩效。经过20年的磨砺,锐旗人力集团已经发展成为华南地区规模大、服务专业的人力资源服务供应商,也是全国最有影响力的人力资源公司之一,公司目前在全国100多个城市拥有服务网络,公司职员500多人,外包员工人数17万人。
 
    母公司万宝盛华集团是全球开创性的人力资源解决方案的领导者,世界500强企业,总部位于美国威斯康星州,在全球80个国家和地区拥有3900家分支机构,年度收益超过220亿美元。万宝盛华集团(中国)提供一系列人力资源解决方案,包括中高级人才寻访、招聘流程外包、IT外包、跨国人才寻访、灵活派遣、基础派遣、企业内训、领导力培训、政府咨询、转职服务等。旗下品牌包括ManpowerGroup Solutions,Experis, Manpower,Right Management以及在中国的合资公司锐旗人力集团(ReachHR)。更多关于万宝盛华集团在中国的运营,请访问www.cn.manpowergroup.com
 
    更多关于万宝锐旗的相关信息,请访问公司官方网站:www.reachhr.com.cn; 关注@锐旗人力集团 官方微博,了解更多职场讯息和工作机会。