E-commerce Trade Marketing Executive
恒天然商贸(上海)有限公司
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2017-11-23
- 工作地点:上海
- 工作经验:无工作经验
- 学历要求:本科
- 语言要求:普通话精通 英语精通
- 职位月薪:0.8-1.2万/月
- 职位类别:市场通路专员
职位描述
职位描述:
1. Set JD/YHD campaign calendar and support KA negotiating with account for seasonal campaign.
- Based on platform seasonality and brands emphasis, combining with MKT. resources, set up suited agenda to gain more resources from platform.
- Lead agency to ensure campaign execute smoothly.
2. Media management:
- Be sensitive to platform media trends.
- Track and review ROI with insight team and keep optimizing.
3. Portfolio improvement
- Deep dive in platform consumer needs. Finding out the demand we missed due to lack of product.
- Work with insight and MKT. team to complete the idea. Extend product portfolio leveraging distributor flexibilities.
- Review in the year end to check if it improves the portfolio architecture.
任职条件:
University graduate or above
Minimum 1 years in trade marketing role, preferably experience in dealing with 3rd party employee management
Experiences with FMCG multi-national companies
Willing and able to do frequent travelling
PG management experience from Adult milk powder company or Infant milk powder company are highly preferred
Sales operation relevant experience is preferred
Strong analytical skill and sound Ecxel and PPT skill
Good communication skill ( in English and Mandarin )supported by a little bit analytical and organizational skills
1. Set JD/YHD campaign calendar and support KA negotiating with account for seasonal campaign.
- Based on platform seasonality and brands emphasis, combining with MKT. resources, set up suited agenda to gain more resources from platform.
- Lead agency to ensure campaign execute smoothly.
2. Media management:
- Be sensitive to platform media trends.
- Track and review ROI with insight team and keep optimizing.
3. Portfolio improvement
- Deep dive in platform consumer needs. Finding out the demand we missed due to lack of product.
- Work with insight and MKT. team to complete the idea. Extend product portfolio leveraging distributor flexibilities.
- Review in the year end to check if it improves the portfolio architecture.
任职条件:
University graduate or above
Minimum 1 years in trade marketing role, preferably experience in dealing with 3rd party employee management
Experiences with FMCG multi-national companies
Willing and able to do frequent travelling
PG management experience from Adult milk powder company or Infant milk powder company are highly preferred
Sales operation relevant experience is preferred
Strong analytical skill and sound Ecxel and PPT skill
Good communication skill ( in English and Mandarin )supported by a little bit analytical and organizational skills
职能类别: 市场通路专员
公司介绍
恒天然商贸(上海)有限公司诚聘